Results 1 to 10 of about 661,081 (313)

The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail. [PDF]

PLoS One, 2022
Gu C, Chen J, Wei W, Sun J, Yang C, Jiang L, Hu J, Lv B, Lin S, Jiang Q.   +9 more
europepmc   +3 more sources

Study on The Influence of Situational Factors of E-commerce Live Broadcasting on Consumers’ Impulse Buying Behavior [PDF]

SHS Web of Conferences, 2023
Based on SOR theory, the situational factors of e-commerce live streaming are sorted out, and the influence of the information processing process of e-commerce live streaming viewers on impulse buying behavior is studied.
Zimiao Xiao, Shenggui Cai
doaj   +1 more source

The use of food swaps to encourage healthier online food choices: a randomized controlled trial

International Journal of Behavioral Nutrition and Physical Activity, 2021
Background Online grocery stores offer opportunities to encourage healthier food choices at the moment that consumers place a product of their choice in their basket. This study assessed the effect of a swap offer, Nutri-Score labeling, and a descriptive
Laura Jansen, Ellen van Kleef, Ellen J. Van Loo   +2 more
doaj   +1 more source

Assessing the Emotional Response in Social Communication: The Role of Neuromarketing

Frontiers in Psychology, 2021
Social advertising is designed to have an impact on the behavior of the target audience to improve the welfare of both the individuals and the society.
Margherita Zito, Margherita Zito, Alessandro Fici, Alessandro Fici, Marco Bilucaglia, Marco Bilucaglia, Francesco S. Ambrogetti, Vincenzo Russo, Vincenzo Russo   +8 more
doaj   +1 more source

Advancing Food Consumer Science to Facilitate Health and Sustainability Transitions: Bridging Complexity, Collaboration, and Ensuring FAIR Data

Proceedings, 2023
The nutritional quality of our diet depends on a number of repeated choices we make throughout the day. Understanding consumer behaviour in its full complexity and real-life context is essential for ensuring a sustainable food system that provides ...
Ellen van Kleef, Machiel Reinders, Elena Horská, Barbara Koroušić Seljak, Liisa Lähteenmäki, Lada Timotijevic, Hans van Trijp   +6 more
doaj   +1 more source

Market orientation practices of Ethiopian seed producer cooperatives

Humanities & Social Sciences Communications, 2023
The practices of market orientation are context-specific. This paper focuses on the concept and practices of market orientation in Ethiopian seed producer cooperatives (SPCs).
Dawit Tsegaye Sisay, Frans J. H. M. Verhees, Hans C. M. van Trijp   +2 more
doaj   +1 more source

Food Desires and Hedonic Discrimination in Virtual Reality Varying in Product–Context Appropriateness among Older Consumers

Foods, 2022
Immersive virtual reality (VR) videos can replicate complex real-life situations in a systematic, repeatable and versatile manner. New product development trajectories should consider the complexities of daily life eating situations.
Xiao Song, Federico J. A. Pérez-Cueto, Wender L. P. Bredie   +2 more
doaj   +1 more source

Optimising Repeated Exposure: Determining Optimal Stimulus Shape for Introducing a Novel Vegetable among Children

Foods, 2021
Although it is well evident that a healthy diet rich in fruit and vegetables could prevent a number of major chronic diseases, national and international guidelines concerning their intake are not being reached by a large percentage of the population ...
Klelia Karagiannaki, Christian Ritz, Ditte Søbye Andreasen, Raphaela Achtelik, Per Møller, Helene Hausner, Annemarie Olsen   +6 more
doaj   +1 more source

Pleasure or Health? The Role of Mental Simulation in Desire and Food Choices

Foods, 2020
Many times, desire possesses us and impedes us from making healthier food choices. From a grounded cognition perspective, we investigated the role of two types of mental simulation (process and outcome) in desire and food choice to understand the ...
Naomí C. Muñoz-Vilches, Hans C. M. van Trijp, Betina Piqueras-Fiszman   +2 more
doaj   +1 more source

Optimising Repeated Exposure: Determining Optimal Exposure Frequency for Introducing a Novel Vegetable among Children

Foods, 2021
Fruit and vegetables are important components of a healthy diet, but unfortunately many children are not consuming enough to meet the recommendations.
Klelia Karagiannaki, Christian Ritz, Louise Grønhøj Hørbye Jensen, Ellen Hyldgaard Tørsleff, Per Møller, Helene Hausner, Annemarie Olsen   +6 more
doaj   +1 more source