A hybrid neuromarketing approach exploiting EEG graph signal processing and gaze dynamic patterning. [PDF]
Kalaganis FP +5 more
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Geographical indications and health-conscious behaviors among nursing students: A mixed methods study. [PDF]
Kavuran E, Denk E.
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Consumer Perceptions of Botanical Sources of Nutrients: A UK-Based Visual Focus Group Study Exploring Perceptions of Nettles (<i>Urtica dioica</i>) as a Sustainable Food Source. [PDF]
Bryant E +9 more
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Psychotherapy research for compulsive buying-shopping disorder: Quo vadis? [PDF]
Müller A +5 more
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'Zero Alcohol Drinks Are Really Complex': Navigating Substitution and Addition Consumption Issues. [PDF]
Pettigrew S +8 more
europepmc +1 more source
Understanding the influence of online grocery shopping on consumers' choice of products and dietary balance: a qualitative study in France. [PDF]
Droulers O, Lacoste-Badie S.
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CONSUMER BUYING BEHAVIOUR IN THE D-MART
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This chapter discusses consumer buying behaviour. It acknowledges the rational and irrational components of the behaviour as numerous biases influence the decision-making processes. According to researchers, confirmation bias, availability effect, endowment effect, present bias, Dunning-Kruger effect, sunk-cost fallacy, and anchoring are significant ...
Baines Paul +2 more
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Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences [PDF]
Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers.
Azevedo, Susana +3 more
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