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Emotional Responses to AI-Powered Personalised Advertising: The Role of Perceived Empathy and Social Cognition in Consumer Decision-Making. [PDF]
J IntellTatu CI +4 more
europepmc +1 more source
This chapter discusses consumer buying behaviour. It acknowledges the rational and irrational components of behaviour as numerous biases influence the decision-making processes. Researchers have identified many biases, including confirmation bias, the endowment effect, sunk-cost fallacy, anchoring, scarcity bias, and hyperbolic discounting, which can ...
Paul Baines +3 more
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2022
This chapter discusses consumer buying behaviour. It acknowledges the rational and irrational components of the behaviour as numerous biases influence the decision-making processes. According to researchers, confirmation bias, availability effect, endowment effect, present bias, Dunning-Kruger effect, sunk-cost fallacy, and anchoring are significant ...
Baines Paul +2 more
openaire +1 more source
This chapter discusses consumer buying behaviour. It acknowledges the rational and irrational components of the behaviour as numerous biases influence the decision-making processes. According to researchers, confirmation bias, availability effect, endowment effect, present bias, Dunning-Kruger effect, sunk-cost fallacy, and anchoring are significant ...
Baines Paul +2 more
openaire +1 more source
Journal of Advances and Scholarly Researches in Allied Education, 2018 Abstratct – Consumer Buying Behavior is an important concept of study in the present time to make a product successful in the market. The study of consumer buying behavior gives an understanding to marketers or companies to fulfill the needs and wants of
Bhawna Attreya
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A study on consumer buying behaviour for fashion and luxury brands under emotional influence
Research Journal of Textile and Apparel, 2021Purpose Fashion and luxury brands struggle to make themselves distinguished by ever more apathetic consumers in this highly competitive market. Fashion and luxury retailers can use emotional branding as a way to get their customers involved to address ...
Sushila Bishnoi, Sukhvir Singh
semanticscholar +1 more source
Consumer buying behaviour and purchase intention of organic food: a conceptual framework
Management of environmental quality, 2020PurposeThe paper aims to investigate existing research in factors impacting organic food purchase with special reference to eco-labels and identify the relative influence of various determinants.Design/methodology/approachA conceptual framework is ...
Neeraj Dangi, S. Gupta, S. Narula
semanticscholar +1 more source
Online Search and Buying Behaviour in Consumer Markets
2013 46th Hawaii International Conference on System Sciences, 2013Online search behaviour is analysed using a novel methodology based on an international panel of two million users. Consumer search is measured by the size and distribution of online consideration sets and the use of price comparison engines in a range of US and UK consumer markets. It is shown that most online researchers who are considering competing
Holland, C.P., Mandry, Gordon D.
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