Results 291 to 300 of about 3,200,122 (334)
Some of the next articles are maybe not open access.
1995
As well as understanding a market in terms of trends, competitors, segments and so on, organisations supplying products or services also need to have an appreciation of the way customers behave when coming to a specific purchase decision. In addition, organisations need to understand how this behaviour varies between different groups of customers in ...
Mike Meldrum, Malcolm McDonald
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As well as understanding a market in terms of trends, competitors, segments and so on, organisations supplying products or services also need to have an appreciation of the way customers behave when coming to a specific purchase decision. In addition, organisations need to understand how this behaviour varies between different groups of customers in ...
Mike Meldrum, Malcolm McDonald
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A study on watermelon buying behaviour of consumers
INTERNATIONAL JOURNAL OF AGRICULTURAL SCIENCES, 2022The present study is intended to understand the buying behavior of watermelon consumers. For the study Bangalore and Hyderabad cities were purposively considering the markets for watermelon and consumer diversity. A representative sample of sixty watermelon consumers were selected by using simple random sampling technique from the market. The collected
Shaik Jaffar Sadik +3 more
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Impact of Celebrity Endorsement on Consumer Buying Behaviour
Trends in Finance and EconomicsCelebrity endorsement has emerged as a powerful marketing strategy widely used by companies to influence consumer attitudes and purchasing decisions.
Shiney C. N.
semanticscholar +1 more source
Influence of Lifestyles on Consumers’ Buying Behaviour
Paradigm: A Management Research Journal, 2000This paper examines the influence of the buyer’s lifestyle on his purchase behaviour and identifies the major characteristics of the seven lifestyles of the middle-class consumers of Delhi inetropolis. It future explores how these characteristics influence certain dimensions of their purchase behaviour, namely: (a) interest in shipping, (b) interest in
DPS Verma, Savita Hanspal
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Factors affecting consumer buying behaviour of solar water pumping system
Smart and Sustainable Built Environment, 2019Purpose The purpose of this paper is to identify the factors influencing farmers’ intention to purchase solar water pumping systems (SWPS). Design/methodology/approach The research is based on primary data that have been collected from a total of 345 ...
Vikas Kumar +2 more
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‘Buying’ or ‘consumer’ behaviour decision models
2014'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ...
Linda Brennan +4 more
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Global Business Review, 2018
The main aim of this study is to examine the impact of subliminal messages in TV advertisements on consumer behaviour. Though there are number of ways through which impact of subliminal advertisements can be unearthed, in the current study, behavioural ...
S. A. Sofi +3 more
semanticscholar +1 more source
The main aim of this study is to examine the impact of subliminal messages in TV advertisements on consumer behaviour. Though there are number of ways through which impact of subliminal advertisements can be unearthed, in the current study, behavioural ...
S. A. Sofi +3 more
semanticscholar +1 more source
Consumer behaviour: buying, having, being
2010The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world.
Solomon, Michael R. +2 more
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IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR
2023Modern marketing is primarily reliant on advertising, a promotional approach that has an impact on consumer buying behaviour. The purpose of advertising is to reach and persuade the targeted customers to purchase and use the products. Many companies use different communication methods like advertising, sales promotion, and public relations. Advertising
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Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences [PDF]
, 2008 Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers.
Azevedo, Susana +3 more
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