Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products [PDF]
This study aims to determine the influence of consumer ethnocentrism and general country image on Vietnamese consumers' perception of product origin and purchase intention toward Chinese goods.
Ngoc Ha Nguyen +5 more
doaj +4 more sources
Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics [PDF]
Brands investigate cultural sensitivity in order to stand out from global market competition and reach more diverse customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand credibility toward ...
Ramadania Ramadania +4 more
doaj +2 more sources
How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments [PDF]
Buying domestic products has become increasingly important in many countries. As a form of social influence, social norms affect people’s domestic purchasing intentions and behavior.
Qifan Jia +7 more
doaj +2 more sources
Consumer ethnocentrism of Serbian citizens [PDF]
Consumer ethnocentrism implies the consumers’ orientation to the purchasing of domestic goods, disapproval of purchasing of foreign goods, and the attitude that the buyers of foreign goods are responsible for domestic economic problems and ...
Marinković Veljko +2 more
doaj +2 more sources
Exploring the relationship between materialism, consumer ethnocentrism, and compulsive buying [PDF]
Materialistic values, consumer ethnocentrism, and compulsive buying represent three significant concepts in the field of consumer behavior. Theoretical models suggest that materialism may contribute to impulsive and compulsive purchasing behavior, while ...
Róbert Štefko +3 more
doaj +2 more sources
Consumer Ethnocentrism in Indian Air-Conditioner Market: A Social Identity Theory Perspective [PDF]
Gera N, Rohatgi S, Wise J.
europepmc +3 more sources
Globalization and economic growth of Eurozone economies [PDF]
Globalization is a process of world economic integration which leads to the global economy without borders. The paper estimates the impact of globalization on economic growth in the case of European Monetary Union countries (EMU ...
Marija Radulović, Milan Kostić
doaj +1 more source
The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation ...
Charity Muchandiona +2 more
doaj +1 more source
Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic
Consumer ethnocentrism is an important concept that few scientists are researching in the context of comparing two countries. The main aim of the article is to examine the level of consumer ethnocentrism and its differences in selected countries ...
Marián Čvirik
doaj +1 more source
PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN
"The Effect of Lifestyle and Consumer Ethnocentrism on Purchase Decisions of Baticue". This research which an title the influence of lifestyle and consumer ethnocentrism on purchase decision of Baticue.
Marselina Angkola +2 more
doaj +1 more source

