The Influence of Consumer Ethnocentrism on Intention Toward Domestic Electric Vehicle Selection
, 2022 Previous studies mostly investigated the individuals’ self-interested factors or functional attributes and intention toward purchasing electric vehicles based on the theory of planned behavior.
Lei Wang +5 more
core +1 more source
Consumer ethnocentrism in transitional economies: Evidence from Serbia [PDF]
Sociološki Pregled, 2017 This paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given
Kragulj Dragana +2 more
doaj +1 more source
Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe
Acta Commercii, 2017 Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country. Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect ...
Charles Makanyeza, Francois du Toit
doaj +1 more source
Analysis of socio-psychological factors of consumer ethnocentrism: Moderating effect of the national identity [PDF]
Marketing (Beograd. 1991), 2020 Modern business conditions are characterized by frequent changes in consumer behavior. Consumer ethnocentrism researches are getting more important during economic downturns.
Zdravković Stefan +2 more
doaj
Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
Energies, 2021 This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region.
Paweł Bryła
doaj +1 more source
Urban adult Chinese consumers favour foreign products? An investigation of the effects of Country of Origin and Consumer Ethnocentrism on product preference and willingness to buy. [PDF]
Since the then Chinese leader Deng Xiaoping introduced the „open door‟ policy, the Chinese economy has experienced rapid economic growth for over 30 years. It has now surpassed Japan as the world‟s second largest economy.
Ding, Qing Shan
core +3 more sources
Encouraging consumer ethnocentrism in the function of domestic foodstuffs consumption [PDF]
Ekonomika Poljoprivrede (1979), 2019 The objective of this study was to examine the actors and the activities of the actors influencing consumer ethnocentrism in the consumption of domestic foodstuffs in Serbia.
Rakić Mira +2 more
doaj +3 more sources
Cogent Business & Management, 2023 Brands investigate cultural sensitivity in order to stand out from global market competition and reach more diverse customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand credibility toward ...
Ramadania Ramadania +4 more
doaj +1 more source
COMPARISON OF SKIN MOISTURIZER: CONSUMER-BASED BRAND EQUITY (CBBE) FACTORS IN CLUSTERS BASED ON CONSUMER ETHNOCENTRISM [PDF]
, 2014 This research aims to analyze relevant factors contributing to the four dimensions of consumer-based brand equity in skin moisturizer industry. It is then followed by the clustering of female consumers of skin moisturizer based on ethnocentrism and ...
Yossy Hanna Garlina +1 more
core +1 more source
Journal of Management and Business Review, 2017 The current research is empirically investigated the impact of country of origin and consumer ethnocentrism on growing customer trend directly also through global marketing as mediating variable.
Kardison Lumban Batu
doaj +1 more source