Results 11 to 20 of about 506 (173)
Consumer ethnocentrism and purchase intentions in native Latin American consumers
European Research on Management and Business EconomicsThis study examines the role of consumer ethnocentrism (CET), distinguishing between Hard Ethnocentrism (HET) and Soft Ethnocentrism (SET) and how they influence Purchase Intentions (PIN), and investigates gender as a moderating variable.
Iliana E. Aguilar-Rodríguez +4 more
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Effectiveness of Consumer Ethnocentrism
International Journal For Multidisciplinary Research, 2023 Consumer ethnocentrism is a psychological concept that explores the extent to which consumers prioritize purchasing products produced domestically over those produced abroad. This research article aims to investigate the effectiveness of consumer ethnocentrism in influencing consumer attitudes, purchase intentions, and actual buying behavior.
G.BHAVANI -, G Soniya -
openaire +1 more source
Organizations and Markets in Emerging Economies, 2021 With the long history of the relationship between Indonesia and China, various sentiments may arise and influence the consumer purchasing decision. This study aims to determine the impact of animosity towards China, religiosity, and allocentrism of the ...
Kunthi Afrilinda Kusumawardani +1 more
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Consumer ethnocentrism in transitional economies: Evidence from Serbia [PDF]
Sociološki Pregled, 2017 This paper explores consumer ethnocentrism of young people among student population in the Republic of Serbia. The aim of the research is to examine whether there has been a growth in the level of consumer ethnocentrism among young people in Serbia given
Kragulj Dragana +2 more
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Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe
Acta Commercii, 2017 Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country. Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect ...
Charles Makanyeza, Francois du Toit
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Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)
Energies, 2021 This paper aims to identify predictors of consumer ethnocentrism in the food market. An online survey was conducted in a sample of 1000 Polish consumers, which was representative by sex, age, education level, urban–rural divide, and region.
Paweł Bryła
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Analysis of socio-psychological factors of consumer ethnocentrism: Moderating effect of the national identity [PDF]
Marketing (Beograd. 1991), 2020 Modern business conditions are characterized by frequent changes in consumer behavior. Consumer ethnocentrism researches are getting more important during economic downturns.
Zdravković Stefan +2 more
doaj
Encouraging consumer ethnocentrism in the function of domestic foodstuffs consumption [PDF]
Ekonomika Poljoprivrede (1979), 2019 The objective of this study was to examine the actors and the activities of the actors influencing consumer ethnocentrism in the consumption of domestic foodstuffs in Serbia.
Rakić Mira +2 more
doaj +3 more sources
Cogent Business & Management, 2023 Brands investigate cultural sensitivity in order to stand out from global market competition and reach more diverse customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand credibility toward ...
Ramadania Ramadania +4 more
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Journal of Management and Business Review, 2017 The current research is empirically investigated the impact of country of origin and consumer ethnocentrism on growing customer trend directly also through global marketing as mediating variable.
Kardison Lumban Batu
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