Results 91 to 100 of about 16,837 (271)
Pengaruh Gaya Hidup dan Sikap Etnosentrisme terhadap Niat Beli Konsumen [PDF]
, 2016 This study aims to describe the effect of lifestyle experiencers, lifestyle traditionalist, and ethnocentrism consumer attitudes towards consumer purchase intentions in Bali Alus products.
Dewi, I. A. (Ida) +1 more
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SocietiesThis study investigates whether consumer ethnocentrism, a concept that refers to the tendency of consumers to favor domestic products over foreign ones, and entrepreneurship education are variables that can be used to strengthen attachment to local ...
Herring Shava
doaj +1 more source
Influence of health-conscious consumer behaviour on consumer ethnocentrism during the COVID-19 pandemic [PDF]
, 2022 Marián Čvirik +4 more
openalex +1 more source
The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products [PDF]
The purpose of this empirical study is to investigate the effects of consumer cosmopolitanism on foreign product purchase behavior in three major categories of consumer products (alcohol products, clothes, furniture).
Irena Vida, Oliver Parts
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Brand Tracking on Social Media: The Role of Country of Origin Perceptions [PDF]
, 2016 Marketers are now almost a decade into using social media as another outlet in developing brand relationships with consumers. Yet an understanding of how consumers interact with brands online is still in its infancy.
Lu, Hang, Pokrywczynski, James
core +1 more source
Examination of socio-psychological factors of consumer ethnocentrism [PDF]
Marketing (Beograd. 1991), 2017 The main goal of this research is ascertaining impact of socio-psychological factors, i.e. patriotism, nationalism, cultural openness and animosity of citizens of Republic of Serbia toward Republic of Croatia on consumer ethnocentrism.
Pavlović Goran, Savić Jovana
doaj
Origination: the geographies of brands and branding [PDF]
, 2012 Brands are increasingly recognised as prominent entities imbued with meanings that stem well beyond signifying a consumable object. Associations evoked by and assigned to a given brand can be interpreted, deconstructed and reconstructed to form an array ...
Kipnis, E.
core +5 more sources
Consumer ethnocentrism in the German market
International Marketing Review, 2008 PurposeInternational marketing researchers have long been concerned with determining whether consumers are predisposed towards a preference for domestic products, as opposed to foreign products. The purpose of this paper is to assess such a domestic‐country bias (DCB) in the German market.Design/methodology/approachThis study empirically investigates ...
Evanschitzky, H. +3 more
openaire +4 more sources
Ethnocentrism and consumer evaluations of Czech made yoghurt
Agricultural Economics (AGRICECON), 2002 In identifying perceptions and attitudes relevant to consumer acceptance of goods originating in different countries, it would be extremely helpful for marketers to have a meaningful and consistent measure that they could apply.
U.R. Orth, Z. Firbasová
doaj +1 more source
Influence of ethnocentrism on consumer preference patterns: the case of olive oil in Portugal [PDF]
, 2020 Rodolfo Bernabéu Cañete +3 more
openalex +1 more source