The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products [PDF]
The purpose of this empirical study is to investigate the effects of consumer cosmopolitanism on foreign product purchase behavior in three major categories of consumer products (alcohol products, clothes, furniture).
Irena Vida, Oliver Parts
core
A Relationship Between Ethnocentrism and Purchase Decision Pattern of Consumer in Chennai City
, 2022 T. Charulakshmi, M. Chandran
openalex +2 more sources
SocietiesThis study investigates whether consumer ethnocentrism, a concept that refers to the tendency of consumers to favor domestic products over foreign ones, and entrepreneurship education are variables that can be used to strengthen attachment to local ...
Herring Shava
doaj +1 more source
Factors explaining farmers’ behaviours and intentions about agricultural methods of production. Organic vs. conventional comparison [PDF]
, 2008 We investigate the factors explaining behaviours and attitudes of farmers towards organic practices. Among a wide set of motivational, economic and environmental variables, we focus on those factors related to ethnocentrism of farmers and the importance ...
Canavari, Prof. Maurizio +2 more
core
Examination of socio-psychological factors of consumer ethnocentrism [PDF]
Marketing (Beograd. 1991), 2017 The main goal of this research is ascertaining impact of socio-psychological factors, i.e. patriotism, nationalism, cultural openness and animosity of citizens of Republic of Serbia toward Republic of Croatia on consumer ethnocentrism.
Pavlović Goran, Savić Jovana
doaj
Brand Tracking on Social Media: The Role of Country of Origin Perceptions [PDF]
, 2016 Marketers are now almost a decade into using social media as another outlet in developing brand relationships with consumers. Yet an understanding of how consumers interact with brands online is still in its infancy.
Lu, Hang, Pokrywczynski, James
core +1 more source
Pengaruh Gaya Hidup dan Sikap Etnosentrisme terhadap Niat Beli Konsumen [PDF]
, 2016 This study aims to describe the effect of lifestyle experiencers, lifestyle traditionalist, and ethnocentrism consumer attitudes towards consumer purchase intentions in Bali Alus products.
Dewi, I. A. (Ida) +1 more
core
De-westernizing creative labour studies: The informality of creative work from an ex-centric perspective [PDF]
, 2019 Creative labour studies focus almost exclusively on Euro-American metropolitan ‘creative hubs’ and hence the creative worker they theorize is typically white, middle-class, urban and overwhelmingly male.
Alacovska, A., Gill, R.
core +2 more sources
Consumer ethnocentrism in the German market
International Marketing Review, 2008 PurposeInternational marketing researchers have long been concerned with determining whether consumers are predisposed towards a preference for domestic products, as opposed to foreign products. The purpose of this paper is to assess such a domestic‐country bias (DCB) in the German market.Design/methodology/approachThis study empirically investigates ...
Evanschitzky, H. +3 more
openaire +4 more sources
Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey [PDF]
The research aims to join the limited knowledge about COO perceptions of Black Sea regional consumers with the examples of the selected countries. Studies on foreign product perceptions are still scarce about this region.
Ali Rıza Apil
core +1 more source