Origination: the geographies of brands and branding [PDF]
, 2012 Brands are increasingly recognised as prominent entities imbued with meanings that stem well beyond signifying a consumable object. Associations evoked by and assigned to a given brand can be interpreted, deconstructed and reconstructed to form an array ...
Kipnis, E.
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Ethnocentrism and consumer evaluations of Czech made yoghurt
Agricultural Economics (AGRICECON), 2002 In identifying perceptions and attitudes relevant to consumer acceptance of goods originating in different countries, it would be extremely helpful for marketers to have a meaningful and consistent measure that they could apply.
U.R. Orth, Z. Firbasová
doaj +1 more source
Historic Problem or Ongoing Crisis? An Exploratory Study of Causes and Consequences of Consumer Animosity in China [PDF]
This paper aims to test the consumer animosities against Japanese, American, French products amongst Urban Adult Chinese Consumers (UACC), explore causes and consequences of consumer animosity and examine the moderating effects of locations, gender, age ...
Ding, Qing Shan
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The cultural determinants of international business loyalty: a case study of Japanese and Portuguese firms [PDF]
, 2006 In business-to-business markets, customers’ loyalty is critical to success, although its building process may be different from consumer markets. Not only do we propose to investigate B2B loyalty but also how this construct occurs across cultures, i.e.,
Barandas, Hortênsia +2 more
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`They don't want us to become them': Brand Local Integration and consumer ethnocentrism [PDF]
, 2012 This paper investigates whether positioning strategies of foreign brands that integrate both foreign and 'localised' dimensions of country-of-origin (COO) appeals shape perceptions and attitudes of domestically biased consumers.
Broderick, A.J. +4 more
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Influence of health-conscious consumer behaviour on consumer ethnocentrism during the COVID-19 pandemic [PDF]
, 2022 Marián Čvirik +4 more
openalex +1 more source
Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka [PDF]
Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition came from international brands ...
Dissanayake, Ravindra, Weerasiri, Sudath
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Urban adult Chinese consumers favour foreign products? An investigation of the effects of Country of Origin and Consumer Ethnocentrism on product preference and willingness to buy. [PDF]
Since the then Chinese leader Deng Xiaoping introduced the „open door‟ policy, the Chinese economy has experienced rapid economic growth for over 30 years. It has now surpassed Japan as the world‟s second largest economy.
Ding, Qing Shan
core
Ethnocentrism and consumer behavior [PDF]
, 1999 Vorwort: Die Übertragung von Meßinstrumenten für den länderübergreifenden Gebrauch rückt als Folgewirkung der Globalisierung der Wirtschaft immer stärker in das Zentrum des Interesses der Markt- und Konsumentenforschung. Dabei besteht ein natürliches Spannungsverhältnis zwischen Ansätzen, die auf die interkulturelle Vergleichbarkeit von Daten bzw ...
openaire +1 more source