Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey [PDF]
The research aims to join the limited knowledge about COO perceptions of Black Sea regional consumers with the examples of the selected countries. Studies on foreign product perceptions are still scarce about this region.
Ali Rıza Apil
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The cultural determinants of international business loyalty: a case study of Japanese and Portuguese firms [PDF]
, 2006 In business-to-business markets, customers’ loyalty is critical to success, although its building process may be different from consumer markets. Not only do we propose to investigate B2B loyalty but also how this construct occurs across cultures, i.e.,
Barandas, Hortênsia +2 more
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Consumer Ethnocentrism as a Moderator in the Relationship Between Ostracism and Self-esteem
, 2021 Sizhe Zhou
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Historic Problem or Ongoing Crisis? An Exploratory Study of Causes and Consequences of Consumer Animosity in China [PDF]
This paper aims to test the consumer animosities against Japanese, American, French products amongst Urban Adult Chinese Consumers (UACC), explore causes and consequences of consumer animosity and examine the moderating effects of locations, gender, age ...
Ding, Qing Shan
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How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened? [PDF]
, 2009 As globalization intensifies, multinational companies are not only compelled to expand their operations, but are also facing greater pressure to enhance productivity and concomitant return on investment (ROI).
Durvasula, Srinivas, Lysonski, Steven
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Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka [PDF]
Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition came from international brands ...
Dissanayake, Ravindra, Weerasiri, Sudath
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The “Made in USA poultry label” and consumer choice in Ghana [PDF]
Market survey data from Ghana was used to gain understanding of consumers’ attitudes, preferences for foreign food products, and the role product country of origin plays in the demand for poultry. Intention to purchase poultry from the US was anchored on
Adu-Nyako, Kofi +2 more
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Ethnocentrism and consumer behavior [PDF]
, 1999 Vorwort: Die Übertragung von Meßinstrumenten für den länderübergreifenden Gebrauch rückt als Folgewirkung der Globalisierung der Wirtschaft immer stärker in das Zentrum des Interesses der Markt- und Konsumentenforschung. Dabei besteht ein natürliches Spannungsverhältnis zwischen Ansätzen, die auf die interkulturelle Vergleichbarkeit von Daten bzw ...
openaire +1 more source
CONSUMER ETHNOCENTRISM AND CONSUMER ASSOCIATIONS WITH SLOVAK BRANDS
CBU International Conference Proceedings, 2014 This paper describes the perception of Slovak consumers toward domestic and foreign brands and examines their associations with Slovak brands. The introduction to country of origin in marketing is provided, followed by a brief description of consumer ethnocentrism and consumer animosity; then description of research methodology is mentioned; and ...
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Ethnocentrism in Austria - Historical data. [PDF]
Data Brief, 2023 Sinkovics RR.
europepmc +1 more source