Results 111 to 120 of about 16,837 (271)

The Importance of Character Education for Tweens as Consumers [PDF]

open access: yes
Tweens is a term that denotes a market segment mentality that falls between children at the lower end and teens at the upper end. Tweens marketing strategies are considered critical for most global brands.
Ahmed Taher   +2 more
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The country of origin effect and the role of moral emotions [PDF]

open access: yes, 2011
The aim of the research is to analyze the role of three specific moral emotions (gratitude, disgust, and contempt) in explaining the country of origin (CO) effect on consumer buying behavior.
GRAPPI, Silvia
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Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret

open access: yesCogent Business & Management
Over the past decade, post purchase regret has attracted scholarly attention in the field of economics, marketing and psychology. This subject has gained prominence given that post-purchase regret has several implications for organizations including ...
Justice Boateng Dankwah   +2 more
doaj   +1 more source

Study Regarding the Romanian Consumer Ethnocentrism

open access: yesBulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. Horticulture, 2015
The concept of ethnocentrism was developed by Shimp and Sharma who believed that it is able to explain the judgement, often irrational of those consumers who prefer the local products instead of imported ones. The aim of this study is to determine the degree of ethnocentrism of the Romanian consumers given the relationship existing between this aspect ...
Daniel Chiciudean   +3 more
openaire   +2 more sources

Attitudes of Turkish Consumers toward Foreign Products in Political Crises Period [PDF]

open access: yesAnnals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2016
This study aims to understand the attitudes of Turkish consumers toward foreign products in diplomatic crisis period. With this aim, at first, demographic characteristics of the consumers identified and then the relationship between independent variables
Durmus YÖRÜK   +2 more
doaj  

Urban adult Chinese consumers favour foreign products? An investigation of the effects of Country of Origin and Consumer Ethnocentrism on product preference and willingness to buy. [PDF]

open access: yes
Since the then Chinese leader Deng Xiaoping introduced the „open door‟ policy, the Chinese economy has experienced rapid economic growth for over 30 years. It has now surpassed Japan as the world‟s second largest economy.
Ding, Qing Shan
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