Results 111 to 120 of about 16,937 (268)

CONSUMER ETHNOCENTRISM AND CONSUMER ASSOCIATIONS WITH SLOVAK BRANDS

CBU International Conference Proceedings, 2014
This paper describes the perception of Slovak consumers toward domestic and foreign brands and examines their associations with Slovak brands. The introduction to country of origin in marketing is provided, followed by a brief description of consumer ethnocentrism and consumer animosity; then description of research methodology is mentioned; and ...
openaire   +2 more sources

Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret

Cogent Business & Management
Over the past decade, post purchase regret has attracted scholarly attention in the field of economics, marketing and psychology. This subject has gained prominence given that post-purchase regret has several implications for organizations including ...
Justice Boateng Dankwah, Paul Adjei Kwakwa, Sayibu Ibrahim Nnindini   +2 more
doaj   +1 more source

Consumer Ethnocentrism as a Moderator in the Relationship Between Ostracism and Self-esteem

, 2021
Sizhe Zhou
openalex   +2 more sources

The “Made in USA poultry label” and consumer choice in Ghana [PDF]

Market survey data from Ghana was used to gain understanding of consumers’ attitudes, preferences for foreign food products, and the role product country of origin plays in the demand for poultry. Intention to purchase poultry from the US was anchored on
Adu-Nyako, Kofi, Egyir, Irene Susana, Okafor, Ralph   +2 more
core   +1 more source

Study Regarding the Romanian Consumer Ethnocentrism

Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. Horticulture, 2015
The concept of ethnocentrism was developed by Shimp and Sharma who believed that it is able to explain the judgement, often irrational of those consumers who prefer the local products instead of imported ones. The aim of this study is to determine the degree of ethnocentrism of the Romanian consumers given the relationship existing between this aspect ...
Daniel Chiciudean, Sabina Funar, Gabriela Chiciudean, Iulia Muresan   +3 more
openaire   +2 more sources

Attitudes of Turkish Consumers toward Foreign Products in Political Crises Period [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2016
This study aims to understand the attitudes of Turkish consumers toward foreign products in diplomatic crisis period. With this aim, at first, demographic characteristics of the consumers identified and then the relationship between independent variables
Durmus YÖRÜK, Cantürk KAYAHAN, Ilkin YARAN ÖGEL   +2 more
doaj  

The Importance of Character Education for Tweens as Consumers [PDF]

Tweens is a term that denotes a market segment mentality that falls between children at the lower end and teens at the upper end. Tweens marketing strategies are considered critical for most global brands.
Ahmed Taher, Ehab M. Abou Aish, Noha El-Bassiouny   +2 more
core  

The country of origin effect and the role of moral emotions [PDF]

, 2011
The aim of the research is to analyze the role of three specific moral emotions (gratitude, disgust, and contempt) in explaining the country of origin (CO) effect on consumer buying behavior.
GRAPPI, Silvia
core  

Ethnocentrism in Austria - Historical data. [PDF]

Data Brief, 2023
Sinkovics RR.
europepmc   +1 more source

Effects of Consumer Dispositional Attitude on Purchase Intention in an Emerging Market. [PDF]

F1000Res, 2023
Shanbhogue AV, Ranjith VK.
europepmc   +1 more source