Results 121 to 130 of about 16,837 (271)

Analysis of Consumer Behaviour in the Context of the Place of Purchasing Food Products with Particular Emphasis on Local Products. [PDF]

Int J Environ Res Public Health, 2023
Dudziak A, Stoma M, Osmólska E.
europepmc   +1 more source

Data Mining Cultural Aspects of Social Media Marketing

, 2014
For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultural boundaries can happen in an instant.
Hochreiter, Ronald, Waldhauser, Christoph   +1 more
core   +1 more source

Examining the factors shaping consumer attitude towards the popular alcoholic beverages in Hungary. [PDF]

Heliyon, 2022
Mucha L, Vámosi K, Totth G.
europepmc   +1 more source

The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality,on Purchase Decisions With Purchase Intention as Intervening Variable

Jurnal Akuntansi, Manajemen dan Ekonomi, 2018
The purpose of this research is to know and analyze the effect of consumer ethnocentrism, brand image, and perceivedquality of Eiger outdoor equipment product to consumer purchase decision, and to test purchase intention as intervening variable between ...
Dziqry Muhammad Haikal
doaj  

The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers\u27 product assessments

, 2008
Purpose – The purpose of this paper is to examine the effect of country of origin (COO) sub-components (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub-components for ...
Garma, Romana, Polonsky, Michael, Wong, Chui Yim   +2 more
core   +1 more source

The impact of buying intention of global fashion on local substitute: The role of product design and price. [PDF]

Heliyon, 2023
Zuliarni S, Kartikasari D, Hendrawan B, Windrayati Siregar SS.   +3 more
europepmc   +1 more source

Global Diffusion of Interactive Networks. The Impact of Culture [PDF]

, 1998
The Internet and other interactive networks are diffusing across the globe at rates that vary from country to country. Typically, economic and market structure variables are used to explain these differences.
Maitland, Carleen
core   +2 more sources

A Theoretical Framework for Country-of-Origin-Research in the Food sector [PDF]

The main advancement of the developed theoretical framework for Country-of-Origin (CO) research in this paper is the holistic consideration of CO in consumer choice that is missing in older works as for example made by ITTERSUM (2003) or JAFFE AND ...
Profeta, Adriano
core   +1 more source

Ethnocentric Tendencies of Indian Consumers

Shanlax International Journal of Management
This study explores the ethnocentric tendencies prevalent among Indian consumers and their impact on consumer behavior. Using a mixed-methods approach, data was collected through surveys and interviews from a diverse sample of Indian consumers. The findings reveal that ethnocentric attitudes, characterized by a preference for domestic products over ...
openaire   +1 more source

The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development. [PDF]

J Bus Res, 2023
Nawaz MZ, Nawaz S, Guzmán F, Plotkina D.   +3 more
europepmc   +1 more source