Results 131 to 140 of about 16,837 (271)

Market differentiation potential of country-of-origin, quality and traceability labeling [PDF]

open access: yes, 2009
Product labeling has gained considerable attention recently, as a means to both provide product-specific information and reduce quality uncertainty faced by consumers, as well as from a regulatory point of view.
Roosen, Jutta, Verbeke, Wim
core  

Consumer Ethnocentrism: A Study on Norwegian Consumers

open access: yes, 2020
Masteroppgave International Business and Marketing - Nord universitet ...
openaire   +1 more source

Cultural Studies on Ethnocentrism and Image of Country of Origin in the Context of Purchase Intentions

open access: yesJurnal Antropologi: Isu-Isu Sosial Budaya
The objective of this research is to ascertain the influence of consumer ethnocentrism and the perceived image of a country's products on the purchasing intentions of Indonesian consumers with respect to goods originating from China.
Bakhrul Khair Amal   +2 more
doaj   +1 more source

Reconsidering the measurement of country image - theory and practice [PDF]

open access: yes
The concept of country image has been under constant attention of academic research in marketing, however the focus has been aimed much more at investigating country of origin image than country image.
Barbara Jenes, László Áron Kóczy
core  

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