Applying the Consumer Ethnocentrism Model to Norwegian Consumers
, 2020 Bacheloroppgave i Markedsføring fra Handelshøyskolen BI ...
Lundberg, Cornelia +1 more
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Measuring ethnocentric tendencies of consumers in Tuzla Canton
Ekonomski Vjesnik, 2018 Consumer ethnocentrism is a tendency of consumers to buy and consume domestic products and services. The aim of the paper was to identify the key attitudes and barriers related to consumer ethnocentrism, and to examine the impact of socio–demographic ...
Damir Bećirović +2 more
doaj
Exploring consumers' intention toward domestic energy-saving vehicles: Some insights from China. [PDF]
Front Psychol, 2022 Wang ZX +6 more
europepmc +1 more source
Protecting Geographical Indications: Lessons learned from the Economic Literature [PDF]
Resource /Energy Economics and Policy,
Teuber, Ramona
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Ours are always the best? A study of consumer ethnocentrism amongst urban adult Chinese consumers [PDF]
This study aims to test urban adult Chinese consumers’ level of consumer ethnocentrism and examining the moderating effects of location, age group and education levels.
Ding, Qing Shan
core
Journal the WinnersThis study aims to examine the role of product belief as a mediating variable in the influence of live streaming and consumer ethnocentrism on online purchase intention on local male skincare in the TikTok application. The male segment is a segment that
Nuzul Hidayat +2 more
doaj
Consumer ethnocentrism and political identity in value formation within public health communication for healthcare products: evidence from China. [PDF]
Front Public HealthZhang D, Ji R, Park SD.
europepmc +1 more source
Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets? [PDF]
PLoS One, 2023 Martins JM +4 more
europepmc +1 more source
Culture and values - their relevance for marketing strategies [PDF]
Research on consumer behaviour has revealed that the prospect of reaching a personal value is the virtual buying motive. Bearing this in mind, the researcher, as well as the marketer, is not only able to observe whether one product is preferred to ...
Hanf, Jon Henrich, Rewerts, Astrid Lucie
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