Research on the Driving Factors of Collective Nostalgia and the Impact of Collective Nostalgia on National Brand Consciousness. [PDF]
Int J Environ Res Public Health, 2022 Zhang Y, Zhou H, Qin J.
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Consumer Ethnocentrism and Behavior in a Market of Dietary Supplements
, 2014 Ingrida Šmaižienė +1 more
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Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand. [PDF]
Front Psychol, 2021 Areiza-Padilla JA, Manzi Puertas MA.
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Scales to Measure Consumer Ethnocentrism: A Guide for Researchers [PDF]
José Felipe Jiménez Guerrero
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Mediating Roles of Perceived Quality and Perceived Behaviour Control in Shaping Chinese Consumer's Purchase Intention for Domestic Infant Milk Formula (IMF). [PDF]
FoodsZhang J, Waldron S, Dong X, Dai X.
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The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek Yogurt. [PDF]
Foods, 2022 Karagiannis D +3 more
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Culture and values - their relevance for marketing strategies [PDF]
Research on consumer behaviour has revealed that the prospect of reaching a personal value is the virtual buying motive. Bearing this in mind, the researcher, as well as the marketer, is not only able to observe whether one product is preferred to ...
Hanf, Jon Henrich, Rewerts, Astrid Lucie
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Ethnocentrism and place identity in the consumption of local products. [PDF]
HeliyonSabina Del Castillo EJ +2 more
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The Impact of Sensory Perceptions and Country-of-Origin Practices on Consumer Preferences for Rice: A Comparative Study of China and Thailand. [PDF]
FoodsSrisukwatanachai T +4 more
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