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The Consumer Neuroscience of Packaging
2018Given the explosion of interest in the fields of multisensory packaging design and consumer neuroscience/neuromarketing in recent years, it is natural to wonder what relevance the latter approaches have as far as the optimization of the former is concerned.
Charles Spence +2 more
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Consumer Neuroscience Perspective for Brands
2020Neuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding. In this respect, the neuroscientific approach has been evaluated as a potential tool for understanding the neural mechanisms directly ...
Çakar, Tuna, Girişken, Yener
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Consumer Neuroscience and Neuromarketing
2016Consumer choices represent one of the most abundant decisions people make. Within the field of neuroeconomics a focus has developed investigating the behaviour of consumers at the interface of psychology, marketing and neuroscience. While in the earlier years mostly the underlying computational neurobiological processes of simple, value-based consumer ...
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The Neuroscience of Consumer Decision-Making [PDF]
, 2004 While there is an extensive history of neuroscience, only recently has the theory and the methods of this discipline been applied to answer questions about decision making, choice, preference, risk and happiness. This new area of research, coined neuroeconomics, seeks to reveal more about the neural functioning and associated implications for economic ...
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Consumer Neuroscience: A Neural Engineering Approach
2022Fabio Babiloni, Patrizia Cherubino
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