Results 31 to 40 of about 79,610 (281)

On the neural computation of utility [PDF]

, 1996
The rewarding effect produced by electrical stimulation of the lateral hypothalamus can compete and summate with gustatory rewards. However, physiological manipulations, such as sodium depletion and the accumulation of an energy-rich solution in the gut,
Conover, Kent, Shizgal, Peter
core   +1 more source

Consumer Neuroscience: the traditional and VR TV Commercial [PDF]

Neuropsychological Trends, 2017
Today’s consumer is not easily influenced by classic marketing strategies. He looks for new stimuli and wants to be surprised and captivated by new ploys. This Consumer Neuroscience research aims to compare the cognitive, emotive and preference consumers’
Federica Leanza
doaj   +1 more source

A Theory of Natural Addiction [PDF]

, 2007
Economic theories of rational addiction aim to describe consumer behavior in the presence of habit-forming goods. We provide a biological foundation for this body of work by formally specifying conditions under which it is optimal to form a habit.
Ainslie, Atkinson, Attila Tasnádi, Baldwin, Baron-Cohen, Becker, Becker, Bergstrom, Blass, Blass, Blass, Bodnar, Booth, Brick, Camerer, Camerer, Campbell, Carson-DeWitt, Chiara, Cohen, Colantuoni, Cooper, Cooper, Cummings, Deth, Drewnowski, Dudley, Dum, Fantino, Fehr, Foster, Gilbertson, Gillberg, Gosnell, Griffiths, Grossman, Gruber, Gul, Harrigan, Headlee, Hirshleifer, Hirshleifer, Holtzman, Jaffe, Kahneman, Kalat, Kavaliers, Kavaliers, Killian, Laibson, Laibson, Leboyer, Leboyer, Loewenstein, Martin, McKim, Mello, Mercer, Morley, Mucha, Mucha, Nelson, Nesse, Nesse, Orphanides, Orphanides, Ostrowski, Parfitt, Pert, Pomerleau, Raiten, Raven, Robson, Rogers, Rudski, Samuelson, Sanger, Savage, Schuckit, Si, Simon, Simpkins, Smith, Sozou, Spanagel, Sullivan, Sullivan, ter Riet, Terenius, Trenton G. Smith, van Ree, van Ree, van Ree, Waeltl, Weeks, Weeks, Weiss, Williams, Yamamoto, Yeomans, Yeomans, Yeomans, Zigmond   +102 more
core   +1 more source

Neurophysiological Profile of Antismoking Campaigns [PDF]

, 2018
Over the past few decades, antismoking public service announcements (PSAs) have been used by governments to promote healthy behaviours in citizens, for instance, against drinking before the drive and against smoke.
Aricò, Pietro, Babiloni, Fabio, Cartocci, Giulia, Di Feo, Paolo, Inguscio, Bianca M. S., Mancini, Marco, Modica, Enrica, Perrotta, Davide, Rossi, Dario   +8 more
core   +1 more source

Size and shape constancy in consumer virtual reality [PDF]

, 2020
With the increase in popularity of consumer virtual reality headsets, for research and other applications, it is important to understand the accuracy of 3D perception in VR.
A Glennerster, A Glennerster, A Higashiyama, A Viguier, AE Welchman, BD Keefe, D Freeman, E Brenner, E Brenner, EB Johnston, EL Chalmers, J Purdy, JD Morrison, JJ Rieser, JM Foley, JM Foley, JM Hillis, JM Knapp, JM Plumert, JS Lappin, K Ponto, M Mon-Williams, M Siegel, MF Bradshaw, MJ Sinai, MR Kandalaft, N Jenkin, P Bishop, P Scarfe, P Scarfe, P Scarfe, R Patterson, R Van Ee, RT Surdick, S Watt, SA Kuhl, SJ Gilson, SV Adamovich, W Richards, WC Gogel, X Pan, Z Li, Z Yang   +42 more
core   +2 more sources

Defining the Phygital Marketing Advantage

Journal of Theoretical and Applied Electronic Commerce Research, 2021
Interest in the application of phygital marketing to retail commerce has increased in recent years. Implicit in this excitement is the notion that physical experiences provide unique value above and beyond what can be offered via digital means, and ...
Matt Johnson, Rob Barlow
doaj   +1 more source

COMMENTS ON THE POTENTIAL SIGNIFICANCE OF NEUROECONOMICS FOR ECONOMIC THEORY [PDF]

, 2008
In this short note I speculate about the various ways in which the study of neurological aspects of decision making could be fruitful for economic ...
Spiegler, R
core   +1 more source

A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing

Scientific Annals of Economics and Business, 2023
The aim of this study is to perform a comprehensive bibliometric analysis of functional near-infrared spectroscopy (fNIRS) and functional magnetic resonance imaging (fMRI) tools.
Ahmed Alsharif, Nor Zafir Md. Salleh, Lina Pilelienė   +2 more
doaj   +1 more source

The complex territory of well-being: contestable evidence, contentious theories and speculative conclusions [PDF]

, 2007
This paper brings together evidence and theories from a number of disciplines and thinkers that highlight multiple, sometimes conflicting understandings about well-being.We identify three broad strands or themes within the literature(s) that frame both ...
Carlisle, S., Hanlon, P.
core   +1 more source

An Investigation of a Frontal Negative Slow Wave in a Virtual Hedonic Purchase Task

Frontiers in Human Neuroscience, 2021
There is a connection between the frontal negative slow wave (FNSW) and the arousal inhibition in the hedonic purchase context. To calculate the FNSW (400–800 ms), event-related potentials (ERPs) method was applied to depict the neural substrates on ...
Yupeng Mei, Kunpeng Jing, Lele Chen, Rui Shi, Zhijie Song   +4 more
doaj   +1 more source