Results 41 to 50 of about 79,610 (281)
Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements
Brain Sciences, 2022 Recent studies have demonstrated that the brain activity of a group of people can be used to forecast choices at the population level. In this study, we attempted to neuroforecast aggregate consumer behavior of Internet users.
Andrew Kislov +5 more
doaj +1 more source
Theories of anterior cingulate cortex function : opportunity cost
, 2013 The target article highlights the role of the anterior cingulate cortex (ACC) in conflict monitoring, but ACC function may be better understood in terms of the hierarchical organization of behavior.
Holroyd, Clay
core +1 more source
Consumers in the Face of COVID-19-Related Advertising: Threat or Boost Effect?
Frontiers in Psychology, 2022 The COVID-19 pandemic has prompted the production of a vast amount of COVID-19-themed brand commercials, in an attempt to exploit the salience of the topic to reach more effectively the consumers. However, the literature has produced conflicting findings
Michela Balconi +5 more
doaj +1 more source
Feel Safe to Take More Risks? Insecure Attachment Increases Consumer Risk-Taking Behavior [PDF]
, 2019 open access ...
Jiang, Feng +3 more
core +3 more sources
Long-lasting effects of lavender exposure on brain resting-state networks in healthy women
Frontiers in NeuroscienceIntroductionMost brain imaging studies on olfaction focus on short-term odorant stimuli, with few examining long-lasting odor exposure or its after-effects.
Ron Kupers +10 more
doaj +1 more source
Frontiers in Neuroscience, 2022 Similar to traditional luxuries, affordable luxuries enjoy a high level of perceived product quality and perceived social status, but the effectiveness of price promotions of purchasing affordable luxury products is different from that of traditional ...
Kunpeng Jing, Lele Chen, Yupeng Mei
doaj +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Background Apolipoprotein ε4 (APOE ε4) is a potent genetic risk factor for Alzheimer's disease (AD). However, its role in cerebral small vessel disease (CSVD) remains unclear. Given the clinical and pathological similarities between CSVD and AD, this study aimed to investigate the associations of APOE ε4 gene dosage with cognitive function and
Tingru Jin +6 more
wiley +1 more source
Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018 In addition to advanced brain imaging techniques and growing interest in the study of consumer reactions with influence of marketing stimuli a new interdisciplinary study has developed on a borderland of neuroscience, economic and psychological studies –
Katarína Neomániová +2 more
doaj +1 more source
Neuroeconomics: infeasible and underdetermined [PDF]
, 2016 Advocates of neuroeconomics claim to offer the prospect of creating a “unified behavioral theory” by drawing upon the techniques of neuroscience and psychology and combining them with economic theory.
McMaster, Robert, Novarese, Marco
core +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Aims This study aimed to explore the relationship between stress‐induced hyperglycemia (SIH) and in‐hospital medical complications in patients with acute stroke. Methods We enrolled 865,765 patients with acute stroke from the Chinese Stroke Center Alliance cohort.
Xintong Song +6 more
wiley +1 more source