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Consumer perception of bread quality
The aim of this paper is to evaluate consumers’ perception of bread quality in Slovakia. Bread belongs to essential foodstuffs and we all have it served on our table every day.Cereal products keep their importance in people’s nutrition mainly because of ...
Ľudmila Nagyová +4 more
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Online shopping consumer perception analysis and future network security service technology using logistic regression model [PDF]
In order to understand consumer perception, reduce risks in online shopping, and maintain online security, this study employs data envelopment analysis (DEA) to confirm the relationship between evaluation and stimuli.
Feng Lu
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Sensory linguistics and food science meet in the field of consumer studies. Glossaries of emotions and tools for measuring feelings related to food consumption are being developed in order to understand consumer preferences, and to gain insight to be ...
Malamatenia Panagiotou +1 more
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Pulse flours are growing in popularity as alternatives to wheat in bakery products due to their high protein and nutritional value. However, the effect of different pulse species and substitution on sensory perception is unclear.
Danai Ioanna Koukoumaki +8 more
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Crackers are popular snacks that can include functional ingredients in order to make products of higher nutritional value. The effect of partial replacement of wheat flour with barley, grape seed, olive stone, lupin and chickpea flour (10–50%) on the ...
Konstantinos Giannoutsos +6 more
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How consumer group communication influences brand memory during product injury crises
Drawing on the social exchange theory, this study adopted a cross-level framework to investigate the influence of consumer group communication on consumer product image perception and brand memory.
Lei Wang +5 more
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Consumer brand perception is important for a brand and sustainable growth. Both social media and traditional media affect consumers’ buying behavior and brand perception. Unlike past studies, we have examined the effect of traditional and social media on
Sarwat Liaquat , Ammar Siddiqui
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PECULIARITIES OF THE CONSUMER PERCEPTION OF UKRAINIAN AND FOREIGN BRANDS
Ensuring sustainable competitive advantages is the main goal of the company in a chaotic and unpredictable change in the business environment. Sustainable and long-term competitive advantages are formed mainly on the basis of the new combinations or new ...
Olena Vartanova, Inna Korol
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This study aims to determine the effect of Price Perception and Business Location on Consumer Buying Interest in bouquet products in Seberang Ulu II District, Palembang City.
Ayu Susanti +2 more
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Consumer Segmentation in the Fashion Industry Using Social Media: An Empirical Analysis
Social media has developed into a symbolic channel that affects consumer behavior due to the remarkable marketing and ecommerce opportunities that the internet has provided.
Virtika Singhal +3 more
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