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Perceptions And Consumer Behaviour [PDF]

Montenegrin Journal of Economics, 2006
Marketers' success in influencing purchase behaviour depends in large part on how well they understand consumer behaviour. They need to understand how consumers gather information regarding various alternatives and use this information to select among competing brands.
Milorad Jovovic, Bojana Femic
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Consumer Perceptions

Cornell Hotel and Restaurant Administration Quarterly, 1988
Mary H. Tabacchi, Robert C. Marshall
openaire   +1 more source

Understanding the main factors that influence consumer quality perception and attitude towards meat and processed meat products

Meat Science, 2022
Wilma Maria Coelho Araujo, Patarata L
exaly  

Complexity of Consumer Perception

2018
Ep Köster, Jos Mojet
openaire   +1 more source

A Study on the Perceptions of Consumers

Intellectus
Image is one of the key decision-making criteria for consumers and is becoming the primary element companies focus on when achieving their goals and formulating a strategic approach. It is a priority when justifying marketing actions and an important aspect of marketing research. Image depends on how consumers perceive the symbolic and functional value
openaire   +1 more source

Consumer Food Perception

Consumer food perception refers to the complex and subjective way individuals view, understand, and experience food. Consumers' responses to food are not only based on the sensory characteristics of the product and their physiological status but also driven by various factors, including dietary habits, food branding, packaging, emotion, social and ...
Akash Kumar, Sangeeta Yadav, Devyani Tomar, Jhilam Pramanik, Kajol Batta   +4 more
openaire   +1 more source

Food packaging and sustainability – Consumer perception vs. correlated scientific facts: A review

Journal of Cleaner Production, 2021
Markus Schmid, Mara Strenger
exaly  

Consumer Perceptions of Energy

Nutrition Reviews, 2009
openaire   +2 more sources

Genetically modified foods: bibliometric analysis on consumer perception and preference

GM Crops and Food, 2022
Joan Nyika, Sendhil R, Endashaw Workie   +2 more
exaly  

Consumer Perceptions of Genetic Testing

Genetic Testing and Molecular Biomarkers, 2012
Elizabeth J, Horn, Sharon F, Terry
openaire   +2 more sources