Results 221 to 230 of about 90,154 (252)

Content Marketing

2020
Iredale, S., Heinze, A., Williams, M. J.
openaire   +3 more sources

Marketing content

2022
openaire   +1 more source

Frontiers: Supporting Content Marketing with Natural Language Generation

Marketing Science, 2022
Thomas Reutterer, David A Schweidel
exaly  

A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

SAGE Open, 2022
Charmaine Du Plessis
exaly  

Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty

International Journal of Advertising, 2021
Chen Lou, Quan Xie
exaly  

Content Marketing

2015
Andre Alpar, Markus Koczy, Maik Metzen
openaire   +1 more source

Planning a goal-oriented B2B content marketing strategy

Marketing Intelligence and Planning, 2020
Shahrzad Yaghtin
exaly  

CONTENT MARKETING:

2018
openaire   +2 more sources

Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses

Computers in Human Behavior, 2019
Fabian Christandl
exaly  

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Journal of Interactive Marketing, 2019
Linda D Hollebeek
exaly