Results 111 to 115 of about 2,745 (115)

Corporate Branding and Corporate Brand Performance

European Journal of Marketing, 2001
Fiona Harris, Leslie de Chernatony
exaly  

An Assessment of Strategic Corporate Philanthropy on Perceptions of Brand Equity Variables

Journal of Consumer Marketing, 2005
exaly  

Exploring Origins of Ethical Company/Brand Perceptions — A Consumer Perspective of Corporate Ethics

Journal of Business Research, 2010
Katja H Brunk
exaly  

Enhancing Corporate Brands Through Service Robots: The Impact of Anthropomorphic Design Metaphors on Corporate Brand Perceptions

Journal of Product Innovation Management
Markus Blut, Nancy V. Wünderlich
exaly  

The Impacts of Corporate Digital Irresponsibility (CDiR) and Corporate Digital Responsibility (CDR) Communications on Consumers’ Brand Perceptions

International Journal of Hospitality Management
Miyoung Jeong, Seonjeong Lee, Minwoo Lee
exaly