Results 141 to 149 of about 2,795 (149)
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Journal of New Media and Economics
The rapid development of live-streaming e-commerce has made it an important arena for brand communication, in which influencer streamers play a central role in shaping corporate brand image. Based on the SERVQUAL service quality model, this study decomposes influencer streamer characteristics into four dimensions: professionalism, empathy ...
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The rapid development of live-streaming e-commerce has made it an important arena for brand communication, in which influencer streamers play a central role in shaping corporate brand image. Based on the SERVQUAL service quality model, this study decomposes influencer streamer characteristics into four dimensions: professionalism, empathy ...
openaire +1 more source
Buyer Perceptions of Corporate Brand Extension Attractiveness and Fit in B2B Services
Industrial Marketing Management, 2023Sonja Sarasvuo, Veronica Liljander
exaly
Dual Nature of Cause‐Brand Fit: Influence on Corporate Social Responsibility Consumer Perception
European Journal of Marketing, 2012Joaquín Aldás-Manzano +2 more
exaly
CONSTRUCTING PERCEPTION THROUGH REPUTATION MANAGEMENT IN TERMS OF CORPORATE BRANDS
2017Theaim of this study is to reveal the meaning of the concepts of image andreputation for consumers. On top of that this study is also tries to find outthe impact potential of image, reputation and brand over consumers’ attitudestowards the corporations and as well as the elements that affect image andreputation in building a corporate brand in terms of
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Book Review: Brand Psychology: Consumer Perceptions, Corporate Reputations
International Journal of Market Research, 2015openaire +1 more source