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The importance of corporate branding in school management [PDF]
Strategic Management, 2017 Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that
Jukić Dinko
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Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender
Frontiers in Psychology, 2020 Consumers’ perceptions of a brand (e.g., competence or warmth) may directly affect their brand trust, purchase intention, and ability to achieving corporate goals of sustainability. However, gender acts as a moderator in the influence of brand perception
Jianping Xue +4 more
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Consumer perceptions of brand authenticity in cause-related event sponsorship [PDF]
, 2022 Authenticity has been studied extensively in psychology and marketing literature. Likewise, corporate social responsibility has received increasing attention – both through scholarly interest and in practise as consumers demand companies demonstrate ...
Campbell, Caroline
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The role of sports sponsorship in negative new stories about a brand: Approach the halo effect
Cogent Business & Management, 2019 This study examines whether a company’s sports sponsorship plays a buffering role that mitigates negative consumer perceptions of the company or its brands.
Ge-Qi Cui, Jung-Yong Lee, Chang-Hyun Jin
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Frontiers in Psychology, 2020 Purpose driven companies have developed their corporate culture with a commitment to stakeholders, Sustainable Development Goals, and social responsibility, prioritizing the management of organizational intangibles over capital.
Luis Mañas-Viniegra +2 more
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Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived [PDF]
, 2009 Purpose – The principal purposes of this article are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of examining a brand’s history for corporate heritage brands generally ...
Balmer, JMT, John M.T. Balmer
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Loneliness is associated with adverse physical and mental health outcomes and remains understudied in children and adolescents undergoing cancer therapy. Pediatric oncology patients may be at increased risk due to medical isolation and disruption of social networks.
Charlotte N. Stahlfeld +5 more
wiley +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Adult survivors of childhood acute lymphoblastic leukemia (ALL) are at risk of reduced exercise capacity, decreased physical activity levels, persistent fatigue, and neurocognitive deficits. The aim was to investigate exercise capacity and physical activity levels of adult survivors of childhood ALL and their associations with ...
Laura Jess +5 more
wiley +1 more source
Generating global brand equity through corporate social responsibility to key stakeholders [PDF]
In this paper we argue that corporate social responsibility (CSR) to various stakeholders (customers, shareholders, employees, suppliers, and community) has a positive effect on global brand equity (BE).
Anna Torres +3 more
core +4 more sources
CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY [PDF]
Management & Marketing, 2009 Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints.
Bistra VASSILEVA
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