Results 261 to 268 of about 2,499,282 (268)

The Impact of Influencer Streamer Characteristics on Corporate Brand Image: The Mediating Role of Consumer Brand Perception

Journal of New Media and Economics
The rapid development of live-streaming e-commerce has made it an important arena for brand communication, in which influencer streamers play a central role in shaping corporate brand image. Based on the SERVQUAL service quality model, this study decomposes influencer streamer characteristics into four dimensions: professionalism, empathy ...
openaire   +1 more source

The impact of person-organization fit on the corporate brand perception of employees and of customers

Journal of Change Management, 2005
Ferenc Farkaš
exaly  

Dual nature of cause‐brand fit: Influence on corporate social responsibility consumer perception

European Journal of Marketing, 2012
Joaquín Aldás-Manzano, Rafael Currás-Pérez, Enrique Bigné   +2 more
exaly  

CONSTRUCTING PERCEPTION THROUGH REPUTATION MANAGEMENT IN TERMS OF CORPORATE BRANDS

2017
Theaim of this study is to reveal the meaning of the concepts of image andreputation for consumers. On top of that this study is also tries to find outthe impact potential of image, reputation and brand over consumers’ attitudestowards the corporations and as well as the elements that affect image andreputation in building a corporate brand in terms of
openaire   +1 more source

The influence of corporate social responsibility associations on consumers’ perceptions towards global brands

Journal of Strategic Marketing, 2019
Catia Fernandes Crespo
exaly  

Corporate branding and corporate brand performance

European Journal of Marketing, 2001
Fiona Harris, Leslie de Chernatony
exaly  

Book Review: Brand Psychology: Consumer Perceptions, Corporate Reputations

International Journal of Market Research, 2015
openaire   +1 more source

The Impacts of Corporate Digital Irresponsibility (CDiR) and Corporate Digital Responsibility (CDR) Communications on Consumers’ Brand Perceptions

International Journal of Hospitality Management
Miyoung Jeong, Seonjeong Lee
exaly