Cogent Social Sciences, 2020 There are many instances when pervasive and/or retrogressive corporate stories for branding are experienced and not reported truthfully in the organisations.
Brighton Nyagadza +2 more
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Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions [PDF]
Cogent Business & Management, 2020 The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders’ corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied.
Brighton Nyagadza +2 more
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Case Studies in Chemical and Environmental Engineering, 2023 The sustainable development of enterprises, which has economic, commercial, ethical, social, and environmental dimensions, is increasingly attracting attention. Focusing on the dimensions of sustainable development is essential in the present day.
Tuan Khanh Vuong, Ha Manh Bui
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Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding [PDF]
Cogent Business & Management, 2020 The goal of this article was to explore internal stakeholders’ emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A
Brighton Nyagadza +2 more
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Employees’ Perception of CSR Affecting Employer Brand, Brand Image, and Corporate Reputation [PDF]
SAGE Open, 2020 Employees are one of the most important factors in business. Therefore, enterprises should account for the expectations of employees, particularly their perception of the enterprise, and their behavior. This study investigates the importance of employees’
Fatih Özcan, Meral Elçi
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An application of impression management theory on corporate storytelling for branding in examining internal stakeholders’ corporate brand perceptions [PDF]
The Retail and Marketing Review, 2019 Research purpose: The paper evaluates perspectives of Impression Management theory applied to examine the relationship between brand storytelling and internal stakeholders’ corporate brand perceptions. This is as result of paucity of research and complex
B Nyagadza +2 more
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Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption [PDF]
Frontiers in PsychologyIntroductionThe purpose of this research is to examine the influence of consumers' perceptions of corporate ESG (Environmental, Social, Governance) performance on brand-related attitude and sustainable consumption behaviors, with attention to the ...
Ran Zhang +3 more
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The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry [PDF]
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This doctoral research aims to investigate the reputation building process of companies and to examine the applicability of western-developed theories about
Chen, Chen-Chu
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The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand [PDF]
International Journal of Management, Accounting and Economics, 2015 The aim of this research is to study the influence of the perceived corporate social responsibility activities on trust toward the brand, on one hand, and to study the moderating role of personal support various causes, in the other hand.
Héla Ammar, Feten Naoui, Imed Zaiem
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Conceptualising and measuring the influence of corporate image on country of origin image: The case of Spain [PDF]
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on the image of the country of origin (COI ...
Lopez Lamelas, Maria del Carmen
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