Results 211 to 220 of about 2,563,786 (225)

How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? The mediating mechanisms of corporate brand pride and self-brand connection

Corporate Social Responsibility and Environmental Management, 2022
Won-Moo Hur, Chang Mo Jung
exaly  

The effect of corporate political advocacy on brand perception: an event study analysis

Journal of Product and Brand Management, 2022
Chris Hydock
exaly  

Aligning Corporate Brand Perceptions: Does it Matter?

2008
Tatiana Anisimova, Felix Mavondo
openaire   +1 more source

Investigating the brand perception of a South African university ensuing a corporate re-branding strategy

2020
Background: Institutions of Higher Education occasionally rebrand in order to signal a strategic repositioning within the organisation or to gain a competitive advantage in a very challenging environment. This was certainly the case for the North-West University who recently undertook its second corporate rebranding since its inception as a single ...
openaire   +1 more source

The Effect of Corporate Communication Projects on Brand Perception: An Analysis of Municipalities

2018
Nowadays, the world, which rapidly changes and develops, has also created thecompetitive environment. In the conditions of competition, the institutions need corporatecommunication project to change. These efforts reveal how to be a brand. The institutions,which arrange corporate communication projects, move in the direction of being a brand.With these
BATU, Mikail, KAYACAN, Şehriban
openaire   +1 more source

Taco Bell Corporation: Public Perception and Brand Protection (B)

2003
Jared Hall, Michael Viola, James O’Rourke   +2 more
openaire   +1 more source

Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation

Journal of Retailing and Consumer Services, 2023
Yeonshin Kim, Won-Moo Hur, Luri Lee
exaly  

An empirical research of corporate social responsibility on creating the green brand equity: An exploratory of Vietnamese consumers' perception in the bank industry

Corporate Social Responsibility and Environmental Management, 2023
Nguyen Khanh Hai Tran
exaly  

The Impact of Influencer Streamer Characteristics on Corporate Brand Image: The Mediating Role of Consumer Brand Perception

Journal of New Media and Economics
The rapid development of live-streaming e-commerce has made it an important arena for brand communication, in which influencer streamers play a central role in shaping corporate brand image. Based on the SERVQUAL service quality model, this study decomposes influencer streamer characteristics into four dimensions: professionalism, empathy ...
openaire   +1 more source

The impact of person-organization fit on the corporate brand perception of employees and of customers

Journal of Change Management, 2005
Ferenc Farkaš
exaly