Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group [PDF]
MediaTor, 2017 Corporate communications hold a vital function to maintain the company’s positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization ...
Heny Wahyu Tamara Dwi Lestari +2 more
doaj +2 more sources
Restructuring Interlinked With Employer and Corporate Branding Amidst COVID-19: Embodying Crowdsourcing [PDF]
Frontiers in Psychology, 2022 The COVID-19 pandemic is an unprecedented time in history. Surrounding this pandemic are many enormous uncertainties across the globe. Severe consequences have assessed for the incomes of almost 84% of employers and 68% of self-employed who are working ...
Raja Irfan Sabir +5 more
doaj +2 more sources
Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions [PDF]
Cogent Business & Management, 2020 The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders’ corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied.
Brighton Nyagadza +2 more
doaj +2 more sources
The influence of disability-friendly corporate branding on company brand equity in East Java [PDF]
E3S Web of Conferences, 2023 This research analyzed the influence of disability-friendly corporate branding on corporate brand equity. Corporate branding is built through corporate values, corporate image, and corporate culture.
Junianta Reynaldi Dwi +3 more
doaj +1 more source
Exploring the Relationship between Corporate Reputation, Employer Branding, and Corporate Social Responsibility [PDF]
پژوهشهای تجربی حسابداری, 2023 Given the significant role of corporate social responsibility, employer branding, and corporate reputation in the success of organizations and their competitive advantage, the present study aims to investigate the relationship between corporate social ...
Ali Azhdari +2 more
doaj +1 more source
A conceptual model of corporate storytelling for branding
Communicare, 2022 The purpose of this conceptual paper is to ascertain the relationship between corporate storytelling for branding and internal stakeholders’ perceptions of the corporate brand. The paucity of existing knowledge found in reviewing a variety of literature
Brighton Nyagadza +2 more
doaj +1 more source
When corporate brands tell stories: A signalling theory perspective
Cogent Psychology, 2021 If corporate stories for branding are retrogressive and asymmetrical, it causes negative internal stakeholders’ corporate brand perceptions. This is usually accompanied by many organisational situations when untruthful corporate stories for branding are ...
Brighton Nyagadza +2 more
doaj +1 more source
Journal of Consumer Sciences, 2021 PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services ...
Dinda Maisya Nastiti +2 more
doaj +1 more source
Cogent Social Sciences, 2020 There are many instances when pervasive and/or retrogressive corporate stories for branding are experienced and not reported truthfully in the organisations.
Brighton Nyagadza +2 more
doaj +1 more source
Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding
Journal of Management and Research, 2020 The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique.
Muhammad Zeesahn +3 more
doaj +1 more source