Results 221 to 230 of about 2,329 (255)

‘The Corporate Brand’

Journal of Brand Management, 1997
  +4 more sources

Brand, Branding and Corporate Brand

Zalfa Laili Hamzah, Noor Adwa Sulaiman, Maria Mohd Ismail   +2 more
openaire   +1 more source

Exploring the relationship between corporate, internal and employer branding

Journal of Product and Brand Management, 2010
Ranis Cheng
exaly  

Corporate Branding, Retailing, and Retail Internationalization

Corporate Reputation Review, 2002
Leigh Sparks
exaly  

Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

Journal of Fashion Marketing and Management, 2013
Crystal Sheau Fen Yap
exaly  

Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation

European Journal of Marketing, 2006
John M T Balmer
exaly  

Corporate branding: an interdisciplinary literature review

European Journal of Marketing, 2012
Marc Fetscherin, Jean-Claude Usunier
exaly  

The effect of corporate branding dimensions on consumers' product evaluation: A cross‐cultural analysis

European Journal of Marketing, 2006
Nizar Souiden
exaly  

The relationship between employer branding, corporate reputation and intention to apply to a job offer

International Journal of Organizational Analysis, 2023
exaly  

Shaping the research agenda for corporate branding: avenues for future research

European Journal of Marketing, 2012
Manto Gotsi, T C Melewar
exaly