Results 231 to 240 of about 2,329 (255)

Event innovation induced corporate branding

International Journal of Contemporary Hospitality Management, 2017
Fiona X Yang
exaly  

The influence of employer branding and employees’ personal branding on corporate branding and corporate reputation

African Journal of Business and Economic Research, 2020
Adele Potgieter, Marianne Doubell
openaire   +1 more source

Corporate branding: an exploration of the influence of CRE

Journal of Corporate Real Estate, 2010
Rianne Appel-Meulenbroek
exaly  

Corporate Brand Stretch

2005
Gjøls-Andersen, Pernille, Karmark, Esben   +1 more
openaire   +1 more source

Revisiting the complexities of corporate branding: Issues, paradoxes, solutions

Journal of Brand Management, 2013
Bill Merrilees, Dale Miller
exaly  

Corporate Branding and Corporate Reputation

2013
Corporate branding has been seen as developing in “waves”. This chapter explores the links between corporate branding and corporate reputation as they emerge in the context of three waves of corporate branding. It highlights the way in which the two constructs have related to each other through organizational culture and identity, and how, although ...
openaire   +1 more source

“MICE Destinations Branding from Corporate Branding perspective”

Procedia, Social and Behavioral Sciences, 2016
Mohammad Enamul Hoque
exaly  

Investigating the dual-route effects of corporate branding on brand equity

Asia Pacific Management Review, 2015
Tzu-Shian Han, Aihwa Chang
exaly  

Corporate identity, corporate branding and corporate reputations: Reconciliation and integration

European Journal of Marketing, 2012
Nicola Kleyn
exaly  

The six conventions of corporate branding

European Journal of Marketing, 2003
Simon Knox
exaly