Results 31 to 40 of about 123,879 (300)

Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group

MediaTor, 2017
Corporate communications hold a vital function to maintain the company’s positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization ...
Heny Wahyu Tamara Dwi Lestari, Dindin Dimyati, Mohammad Shihab   +2 more
doaj   +1 more source

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party [PDF]

, 2015
Brands are strategic assets and key to achieving a competitive advantage. Brands can be seen as a heuristic device, encapsulating a series of values that enable the consumer to make quick and efficient choices.
Aaker D., Alston M., Ashcroft M. A., Ashcroft M. A., Bale T., Bosch J., Budge I., Butler-Kisber L., Campbell J., Christopher Pich, Coleman B., Creswell J. W., Dahlen M., Daymon D., de Chernatony L., de Chernatony L., Dianne Dean, Dinnie K., Fill C., Foddy W., Gillham B., Gordon W., Graziano A. M., Helm T., Joachimsthaler E., Kapferer J., Kapferer J. N., Kavanagh D., Kvale S., Lane R., Lees-Marshment J., Lilleker D. G., Lloyd J., Malhotra N. K., Mauser G. A., Nilson T. H., Norton P., Panwar J. S., Ponnam A., Robinson J., Rubin H. J., Schutt R. K., Van Gelder S., Warren C. A. B., Wong J., Zikmund W. G.   +45 more
core   +3 more sources

The role of corporate branding in Serbian mobile phone operator market

Apstract: Applied Studies in Agribusiness and Commerce, 2009
This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections.
Gajo Vanka
doaj   +1 more source

PENINGKATAN PEMASARAN MELALUI STRATEGI BRANDING DAN IDENTITAS UNTUK MOCCA ANIMATION STUDIO MALANG

Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 2019
Program ipteks bagi masyarakat (IbM) ini bertujuan untuk menerapkan branding dan identitas dalam strategi pemasaran usaha jasa animasi Mocca Animation Studio, Kelurahan Sawojajar, Kecamatan Kedungkandang, Kota Malang.
Sultan Arif Rahmadianto, Bintang Pramudya Putra Prasetia, Tegar Andito   +2 more
doaj   +1 more source

THE DIMENSION OF EMPLOYER BRANDING: ATTRACTING TALENTED EMPLOYEES TO LEVERAGE ORGANIZATIONAL COMPETITIVENESS

Jurnal Aplikasi Manajemen, 2019
The challenge to meet the fulfillmentofthe workforce needs in Indonesia in the near future makes organizations immediately improve and use employer branding as an instrument of organizational competitiveness in “the war of talent”.
Ambara Purusottama, Ari Ardianto
doaj   +1 more source

Bringing the corporation into corporate branding [PDF]

European Journal of Marketing, 2003
This paper describes corporate branding as an organisational tool whose successful application depends on attending to the strategic, organisational and communicational context in which it is used. A model to help managers analyse context in terms of the alignment between strategic vision, organisational culture and corporate image is presented.
Hatch, Mary Jo, Schultz, Majken
openaire   +1 more source

Services Branding Strategies: Using Corporate Branding to Market Educational Institutions [PDF]

, 2008
Corporate Branding has been suggested as an appropriate branding strategy for branding services as opposed to service product branding (Dall’Olmo Riley and de Chernatony, 2000).
Heaney, Joo-Gim, Heaney, Michael
core   +1 more source

New Onset of Fibromyalgia After Exposure to a Combat Environment: A Longitudinal Cohort Study

Arthritis Care &Research, EarlyView.
Objective Traumatic life events are hypothesized to be triggers for the onset of fibromyalgia. Posttraumatic stress disorder (PTSD) is a common comorbidity of fibromyalgia. However, limited prospective data are available on the development of fibromyalgia after exposure to high‐magnitude stress.
Jay B. Higgs, Willie J. Hale, Casey L. Straud, Jim Mintz, Stacey Young‐McCaughan, Kimberly D. Gomes, Chelsea J. Sterne, Katrina M. Lawrence‐Wolff, Alan J. Bartholomew, Kevin M. Kelly, Douglas M. Maurer, Catherine Vriend, Brett T. Litz, Douglas E. Williamson, Alan L. Peterson, for the STRONG STAR Consortium   +15 more
wiley   +1 more source

Corporate Branding in Marketspace [PDF]

Corporate Reputation Review, 2004
Many existing companies have set up corporate websites in response to competitive pressures and/or the perceived advantages of having a presence in marketspace. However, the effect of this form of communication and/or way of doing business on the corporate brand has yet to be examined in detail.
Stuart, H, Jones, Colin
openaire   +4 more sources

Corporate brands, the British Monarchy, and the resource-based view of the firm [PDF]

, 2008
Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the branding credentials of the British Crown.
Balmer, JMT
core