Results 31 to 40 of about 1,168,407 (380)

Ethical branding and corporate reputation [PDF]

, 2005
This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not yet been fully understood due to the lack of research.
Fan, Y
core   +1 more source

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

Cogent Business & Management, 2020
The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders’ corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied.
Brighton Nyagadza, Ernest M. Kadembo, Africa Makasi   +2 more
doaj   +1 more source

Pengaruh Corporate Social Responsibility dengan Causing Branding dan Venture Philanthropy Terhadap Profitability

Kompartemen: Jurnal Ilmiah Akuntansi, 2020
Tujuan dari penelitian ini untuk mengukur pengaruh  terhadap profitabilitas. Metode pengumpulan data dengan menganalisi laporan keuangan terkait dengan Corporate Social Responbillitiy dengan Cause Branding dan Venture Phillanthrophy terhadap ...
Febiana Sulasti, Sidik Bakhtiar
doaj   +1 more source

CORPORATE BRANDING COWORKING PLACE IN BANDUNG (CORPORATE BRANDING COWORKING SPACE DI BANDUNG)

Edutech, 2017
The title of this research is “Corporate Branding Coworking Space in Bandung” with the subtitle is “Descriptive Study of Corporate Branding Coworking Space in Bandung to Create Product Differentiation”.
Dewi Damayanti, Evi Novianti, Centurion C. Priyatna   +2 more
doaj   +1 more source

State of Nationalism (SoN): Nation Branding

Studies on National Movements, 2020
Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding ...
Nichole Fernández
doaj   +2 more sources

Stakeholders’ participation in hospitals’ branding initiatives on social media: a proposal model for building collective brands

Revista Española de Comunicación en Salud, 2020
Introduction: All health organizations face many managerial and economic challenges such as the consolidation of private and international hospitals, the increasingly interest of society for health education issues or the development of telemedicine.
Pablo Medina Aguerrebere, Toni Gonzalez Pacanowski, Eva Medina   +2 more
doaj   +1 more source

The Impact of Brand Image and Corporate Branding on Consumer’s Choice: The Role of Brand Equity

, 2016
Brand equity is an important issue in marketing construct, which has been shown to influence important marketing variables such as consumer's choice. The aim of this study is to explore the role of independent variables e.g.
M. Sallam
semanticscholar   +1 more source

The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan

, 2017
The aim of this research paper was to approach the impact of brand experiences, brand equity and corporate branding on brand loyalty. The sample of this research consisted of 413 employees selected on a random basis from 10 Jordanian companies.
A. Mohammad
semanticscholar   +1 more source

An exploration of Branding approaches in UK Universities [PDF]

, 2015
This exploratory paper considers the current state of UK HE branding; in particular, conceptualisations and approaches. It is driven by calls in the literature for clearer understanding and application of branding in Higher Education (HE).
Aaker, Balmer, Becher, Blumenthal, Brookes, Bryman, Caldwell, Caldwell, Daymon, De Chernatony, De Chernatony, De Chernatony, De Chernatony, Doyle, Free, Hankinson, Hankinson, Harris, Hatch, Hemsley-Brown, Holt, Iqbal, Jevons, Kapferer, Kapferer, Kavaratzis, Keller, Knox, Kotler, Low, Lowrie, Miles, Pine, Ponsonby-Mccabe, Sargeant, Schilling, Schmitt, Simoes, Stride, Vallaster, Waeraas, Waeraas, Whelan, Whisman   +43 more
core   +1 more source

Internal branding with corporate ethical values and corporate social responsibility: The case of the life insurance industry in Taiwan

South African Journal of Business Management, 2015
The purpose of this study is to identify the extent to which corporate ethical values and employee-oriented CSR can be employed as business levers of internal branding for the life insurance industry.
C-S. Lai, K-T. Hsu
doaj   +1 more source