An exploratory analysis of the corporate identity of selected national government departments in South Africa [PDF]
Communicare, 2022 A communication task team appointed by the Government of South Africa in 1996suggested that there should be one corporate identity for the government.
CH van Heerden, CH van Heerden +1 more
core +4 more sources
Corporate identity: The concept, its measurement and management [PDF]
, 1997 Articulates the main trends in the literature on corporate identity; defines corporate identity; explains the rationale for corporate identity management and describes the main methods used to reveal the desired and the actual corporate identity ...
Balmer, J.M.T. (John) +1 more
core +3 more sources
Corporate Identity as a Factor of Corporate Security [PDF]
Psychology in Russia: State of Art, 2011 Forming-upof the corporate identity is based on cognitive, affective and conative elements of corporate culture. The group as an entity choosing goals and values ensures a certain response to standards and values of corporate culture within the parameters of its social responsibility.
Elena B. Perelygina
openaire +5 more sources
Corporate Activism and Corporate Identity
SSRN Electronic Journal, 2021 Research shows that corporate engagement in social issues often backfires. We suggest this may be because the corporate organizational form is viewed as inappropriate for social activism in general and/or because a particular campaign or organizational action is viewed as hypocritical. To test these ideas, we conduct three studies.
Li, Lambert, Soule, Sarah
openaire +5 more sources
Identity studies: Multiple perspectives and implications for corporate-level marketing [PDF]
, 2007 Purpose – Provides a comprehensive review of the identity literature drawing on perspectives from marketing (corporate identity concept) and organisational behaviour (organisational identity) so as to provide an up-to –date overview of identity ...
Balmer, JMT, He, HW
core +1 more source
Corporate brand management imperatives: Custodianship, credibility, and calibration [PDF]
, 2012 Copyright 2012 by The Regents of the University of California. All rights reserved.Marshaling case study research insights, this article advances our knowledge of the strategic management of corporate brands. Strategic corporate brand management requires
Balmer, JMT
core +1 more source
Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party [PDF]
, 2015 Brands are strategic assets and key to achieving a competitive advantage. Brands can be seen as a heuristic device, encapsulating a series of values that enable the consumer to make quick and efficient choices.
Aaker D. +45 more
core +3 more sources
Imageverbesserung durch mediumgerechte Umsetzung der Corporate Identity im Internet [PDF]
, 2004 Die beiden Themenschwerpunkte werden zunächst in Teil A separat voneinander behandelt: ·Corporate Identity und Corporate Image in Kapitel I, ·E-.Business, einschließlich Internet als spezielles Medium in Kapitel II.
Gans, Thilo
core +1 more source
The Importance of Corporate Identity in Water Transportation Company [PDF]
, 2015 The contribution deals with the corporate identity and its parts in water Transportation Company. Water transport will play an important role in future of transportation, so there is a great place for formation new enterprises.
Bielikova, Alzbeta +2 more
core +1 more source
ALTERNATIVE DESIGN FOR RASANE SEAFOOD CORPORATE IDENTITY [PDF]
, 2012 ALTERNATIVE DESIGN FOR RASANE SEAFOOD CORPORATE IDENTITY
SONIA, SONIA
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