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The discursive construction of corporate identity in the corporate social responsibility reports: A case study of Starbucks [PDF]
Frontiers in Psychology, 2022 Both corporate identity and corporate social responsibilities are of strategic importance to companies’ reputation and competitiveness. From a social constructivist view, identity is constructed in discourse. Therefore, this study sets out to investigate
Xuyan Li
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Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education [PDF]
, 2007 Organizations need corporate identity for survival.This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization.This paper attempts to identify ...
Abdul Rahman, Nik Adzrieman +2 more
core +3 more sources
The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [PDF]
مدیریت بازرگانی, 2021 Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the banking industry.
Mohammad Daneshgar +3 more
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Corporate identity design innovation [PDF]
, 2009 Corporate identity, as a tool for identifying an interactive structure trough visual depict representation in particular, the creativity domains, where is possible to explore an innovative knowledge through systemic perspective. Innovation has origin in the exploration of creativity and in the capacity to connect the dots (Jobs, Steve), usually ...
Costa, Carlos Casimiro da +2 more
openaire +4 more sources
Communicare, 2022 A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate identity should reflect and ...
L Bezuidenhout L Bezuidenhout +1 more
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TEACHING CASE STUDY: BUILDING THE CORPORATE IDENTITY – THE CASE OF ANNIKS HOTEL [PDF]
Tourism and Hospitality Management, 2020 This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its ...
Ana Čuić Tanković
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Analysis of the relationship between corporate identity, image and reputation of the company [PDF]
Tehnika, 2021 For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages.
Vuković Milovan V. +3 more
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Management of visual communications in insurance companies (on the example of using icons in logos) [PDF]
Problems and Perspectives in Management, 2017 This article is devoted to the study of insurance business development in Ukraine and Russia in the late XIX – early XXI centuries, generation and identification of special aspects of formation and use of sacred art elements in corporate identity of ...
Viktor Trynchuk
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Communicare, 2022 This article investigates the relationship between corporate identity-management constructs and the quality of employer-employee relationships at the North-West University.
Lida Holtzhausen, Lynnette Fourie
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