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SSRN Electronic Journal, 2021 This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts.
M. Foroudi, Pantea Foroudi, J. Balmer
semanticscholar +4 more sources
The discursive construction of corporate identity in the corporate social responsibility reports: A case study of Starbucks [PDF]
Frontiers in Psychology, 2022 Both corporate identity and corporate social responsibilities are of strategic importance to companies’ reputation and competitiveness. From a social constructivist view, identity is constructed in discourse. Therefore, this study sets out to investigate
Xuyan Li
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Building a unique online corporate identity [PDF]
, 2013 Purpose: The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand personality dimensions and analyze how the dimensions are ...
Abdul Aziz, Yuhanis +2 more
core +3 more sources
The impact of corporate identity on corporate social responsibility disclosure
International Journal of Corporate Social Responsibility, 2018 Corporate social responsibility (CSR) is of increasing importance for the long-term success of corporations. Extending existing literature this paper explores corporate identity as important determinant for CSR disclosure.
Anne Michaels, Michael Grüning
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Journal of Economic and Financial Sciences, 2021 Orientation: Given the growing importance of sound corporate social responsibility (CSR) and considerable corporate investment in such activities, it is essential to understand the perceived impact thereof on stakeholder behaviour.
Kara Nel +2 more
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Ethics on the corporate websites of the main advertising agencies in Spain [PDF]
Communication & Society (Formerly Comunicación y Sociedad), 2012 Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies.
Alejandra Hernández-Ruiz +1 more
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The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [PDF]
مدیریت بازرگانی, 2021 Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the banking industry.
Mohammad Daneshgar +3 more
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Communicare, 2022 A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate identity should reflect and ...
L Bezuidenhout L Bezuidenhout +1 more
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Journal of Brand Management, 2021 Brand logos are a fundamental part of the corporate visual identity, and their reception has been vigorously researched. The focus has been on the visual traits of the logo and their effect on the reception process, whereas little attention has been paid
Ari-Matti Erjansola +4 more
semanticscholar +1 more source
TEACHING CASE STUDY: BUILDING THE CORPORATE IDENTITY – THE CASE OF ANNIKS HOTEL [PDF]
Tourism and Hospitality Management, 2020 This case describes the problem of building a strong corporate identity in the Anniks hotel following the change of the general manager. After a short theoretical background about the construct of corporate identity, the hotel is presented in its ...
Ana Čuić Tanković
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