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Corporate identity: The concept, its measurement and management [PDF]
, 1997 Articulates the main trends in the literature on corporate identity; defines corporate identity; explains the rationale for corporate identity management and describes the main methods used to reveal the desired and the actual corporate identity ...
Balmer, J.M.T. (John) +1 more
core +3 more sources
An investigation of the corporate identity construct in China: managerial evidence from the high technology industry [PDF]
, 2018 The study develops and extends existing frameworks of corporate identity and investigates what organisations in China perceive as essential components of the corporate identity concept including their dimensions and contents.
Chen, Cheng-Hao Steve +5 more
core +2 more sources
The impact of corporate identity on corporate social responsibility disclosure
International Journal of Corporate Social Responsibility, 2018 Corporate social responsibility (CSR) is of increasing importance for the long-term success of corporations. Extending existing literature this paper explores corporate identity as important determinant for CSR disclosure.
Anne Michaels, Michael Grüning
doaj +2 more sources
Corporate Identity as a Factor of Corporate Security [PDF]
Psychology in Russia: State of Art, 2011 Forming-upof the corporate identity is based on cognitive, affective and conative elements of corporate culture. The group as an entity choosing goals and values ensures a certain response to standards and values of corporate culture within the parameters of its social responsibility.
Elena B. Perelygina
openaire +5 more sources
Journal of Economic and Financial Sciences, 2021 Orientation: Given the growing importance of sound corporate social responsibility (CSR) and considerable corporate investment in such activities, it is essential to understand the perceived impact thereof on stakeholder behaviour.
Kara Nel +2 more
doaj +3 more sources
The discursive construction of corporate identity in the corporate social responsibility reports: A case study of Starbucks. [PDF]
Front Psychol, 2022 Both corporate identity and corporate social responsibilities are of strategic importance to companies’ reputation and competitiveness. From a social constructivist view, identity is constructed in discourse. Therefore, this study sets out to investigate
Li X.
europepmc +2 more sources
The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [PDF]
مدیریت بازرگانی, 2021 Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the banking industry.
Mohammad Daneshgar +3 more
doaj +1 more source
Corporate Activism and Corporate Identity
SSRN Electronic Journal, 2021 Research shows that corporate engagement in social issues often backfires. We suggest this may be because the corporate organizational form is viewed as inappropriate for social activism in general and/or because a particular campaign or organizational action is viewed as hypocritical. To test these ideas, we conduct three studies.
Li, Lambert, Soule, Sarah
openaire +5 more sources
Communicare, 2022 A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate identity should reflect and ...
L Bezuidenhout L Bezuidenhout +1 more
doaj +1 more source
Journal of Brand Management, 2021 Brand logos are a fundamental part of the corporate visual identity, and their reception has been vigorously researched. The focus has been on the visual traits of the logo and their effect on the reception process, whereas little attention has been paid
Ari-Matti Erjansola +4 more
semanticscholar +1 more source