Results 11 to 20 of about 585,002 (318)
Elektronički Zbornik Radova Veleučilišta u Šibeniku, 2022 In order to contribute literature in the field of corporate social responsibility and corporate reputation in the media industry, a survey was conducted on a sample of Croatian companies.
Miroslav Ivić +2 more
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Identity studies: Multiple perspectives and implications for corporate-level marketing [PDF]
, 2007 Purpose – Provides a comprehensive review of the identity literature drawing on perspectives from marketing (corporate identity concept) and organisational behaviour (organisational identity) so as to provide an up-to –date overview of identity ...
Balmer, JMT, He, HW
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Strategic Implementation of Corporate Identity in A Design Company
Humaniora, 2013 Implementation of Corporate Identity has been increase enormously over the past 20 years and predicting will be increase higher in the future. Design Company will be the one who will get the big impact from these changes.
Yunida Sofiana
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The Importance of Visual Merchandising in Communicating the Corporate Identity of Retail Stores
Journal of Architecture, Art & Humanistic Science, 2021 In today’s competitive retail environment, retailers struggle in order to increase their sales and to carry their brands to the wider masses. The best way to achieve this purpose is to consider the significance of visual merchandising.
Huda Othman
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Komunikasi dalam Manajemen Reputasi Korporasi
Jurnal Ilmu Komunikasi, 2013 : Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency.
André A. Hardjana
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Die korporatiewe identiteit van organisasies
Communicare, 2022 Millions are spent each year by organisations in every part of the world on planning, projecting and changing corporate identities. Very little is done however to understand the underlying phenomenon.
Louise Nieuwmeijer
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Developing a corporate image model
South African Journal of Economic and Management Sciences, 1999 A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues.
C. H. van Heerden
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The Role of Cognitive Linguistics in Corporate Storytelling – A Methodological Perspective
MediAzioni, 2022 Corporate storytelling has been usually investigated from the perspective of both marketing studies (Brown 2006: 734) and corporate communication (Ford et al. 1995; Boje 2001; Clifton et al.
Stefania D'Avanzo
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Organizations and Markets in Emerging Economies, 2016 Corporate identity is a dynamic and premeditated asset integral to gaining competitive advantage in the market. It spans both the internal and external functions of the organisations. It is a variable that needs to be studied cohesively.
Varsha Jain +3 more
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Perceptions of the corporate identity management process in South Africa
South African Journal of Business Management, 2008 This article reports on a qualitative study of how the corporate identity management process is perceived and managed by senior executives in large South African companies.
G. Bick, R. Abratt, A. Bergman
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