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Corporate Identity as a Factor of Corporate Security [PDF]
Psychology in Russia: State of Art, 2011 Forming-upof the corporate identity is based on cognitive, affective and conative elements of corporate culture. The group as an entity choosing goals and values ensures a certain response to standards and values of corporate culture within the ...
Elena B. Perelygina
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Corporate Activism and Corporate Identity
SSRN Electronic Journal, 2021 Research shows that corporate engagement in social issues often backfires. We suggest this may be because the corporate organizational form is viewed as inappropriate for social activism in general and/or because a particular campaign or organizational action is viewed as hypocritical. To test these ideas, we conduct three studies.
Li, Lambert, Soule, Sarah
openaire +5 more sources
Analysis of the relationship between corporate identity, image and reputation of the company [PDF]
Tehnika, 2021 For a long time, corporate identity, corporate image and corporate reputation have been studied from a number of academic perspectives, due to their intangibility and their significant role in gaining an organization's competitive advantages.
Vuković Milovan V. +3 more
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Management of visual communications in insurance companies (on the example of using icons in logos) [PDF]
Problems and Perspectives in Management, 2017 This article is devoted to the study of insurance business development in Ukraine and Russia in the late XIX – early XXI centuries, generation and identification of special aspects of formation and use of sacred art elements in corporate identity of ...
Viktor Trynchuk
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Communicare, 2022 This article investigates the relationship between corporate identity-management constructs and the quality of employer-employee relationships at the North-West University.
Lida Holtzhausen, Lynnette Fourie
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Corporate brand orientation: identity, internal images, and corporate identification matters
, 2021 J. Balmer, K. Podnar
semanticscholar +2 more sources
Elektronički Zbornik Radova Veleučilišta u Šibeniku, 2022 In order to contribute literature in the field of corporate social responsibility and corporate reputation in the media industry, a survey was conducted on a sample of Croatian companies.
Miroslav Ivić +2 more
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Identity studies: Multiple perspectives and implications for corporate-level marketing [PDF]
, 2007 Purpose – Provides a comprehensive review of the identity literature drawing on perspectives from marketing (corporate identity concept) and organisational behaviour (organisational identity) so as to provide an up-to –date overview of identity ...
Balmer, JMT, He, HW
core +1 more source
Sustainability, 2022 To examine how the CSR activities facilitate a company’s brand-building process and useful in building its Brand Equity i.e., Firm-Based Brand Equity (FBBE).
A. Alakkas +4 more
semanticscholar +1 more source