Results 221 to 230 of about 2,257,217 (287)

CEO's Hometown Identity and Corporate Social Responsibility

Journal of Management, 2022
This study documents the effect of CEO's identification with their hometown on corporate social responsibility (CSR). We propose that firms headquartered in their CEOs’ hometowns tend to do more CSR.
Shenggang Ren, Helin Sun, Yi Tang
semanticscholar   +1 more source

Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude

Journal of Marketing Communications, 2020
This paper explores the factors affecting consumers’ evaluation of luxury corporate social responsibility (CSR) practices. In particular, it examines how corporate identity and consumer attitude influence the importance they attribute to a variety of ...
George G. Panigyrakis, Anastasios P. Panopoulos, Eirini Koronaki   +2 more
semanticscholar   +1 more source

Corporate Identity

2023
Bu çalışma, Hastanelerde Kurumsal Kimlik ve Kurumsal İmaj: Bir Araştırma Uygulama Hastanesi Yöneticileri Üzerine Nitel Bir Araştırma isimli doktora tezinden türetilmiştir. Bu çalışmada kurumsal kimlik yapısı üzerinden durulmuştur. Kurumsal kimlik, kurumun etrafında şekillendiği yapılardır.
CENGİZ, Mehmet, TUNCA, Mustafa Zihni
openaire   +3 more sources

Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising

International Journal of Advertising, 2021
Brands have increasingly collaborated with influencers on their social advocacy efforts through social media influencer advertising. This study explores the effects of influencer identity and comment section in Instagram-based corporate social ...
Minjie Li
semanticscholar   +1 more source

The role of corporate identity management in the higher education sector: an exploratory case study

Journal of Marketing Communications, 2018
T C Melewar, Pantea Foroudi, Bang Nguyen   +2 more
exaly   +2 more sources

Corporate Imagery and Corporate Identity

1994
In any organization, the relationship between strategic, structural, and psychological factors centering around a common core of abilities leads us to postulate the existence of a “corporate identity” which, in the same way as an individual’s personality, deeply influences its development.
Larçon, Jean-Paul, Reitter, Roland
openaire   +2 more sources

Corporate Identity

2016
Corporate Identity ist Ziel, Herausforderung und dauerhafter Prozess. Anhand einer Fülle praktischer Beispiele und Materialien vermitteln die Autoren nachvollziehbare Konzepte und Wege zur Gestaltung einer nach innen und außen glaubwürdigen Unternehmensidentität. Der Leser findet zahlreiche praktische Tipps und Hilfen u.a.
Waldemar Kiessling, Florian Babel
openaire   +2 more sources

Corporate Governance and Corporate Identity*

Corporate Governance: An International Review, 2006
The aim of this paper is to discuss and analyse whether recommendations on corporate governance have led to more transparency and well‐defined corporate identities for listed small and medium‐sized companies through their external communication on corporate governance.
openaire   +2 more sources

What affects sustainability and innovation — Hard or soft corporate identity?

Technological Forecasting and Social Change, 2016
Selva Staub
exaly   +2 more sources

Corporate Reputation: Image and Identity

Corporate Reputation Review, 2001
It is fruitful to consider two complementary perspectives on the concept of corporate reputation and its relationship to success and credibility. The first of these can be said to be a managerial or pragmatic perspective. Its basis is economic rationality and it focuses on traditional notions of corporate success.
openaire   +2 more sources