Results 241 to 250 of about 2,257,217 (287)
Some of the next articles are maybe not open access.

Corporate Identity and the Advent of Corporate Marketing

Journal of Marketing Management, 1998
John M T Balmer
exaly  

Corporate identity: the concept, its measurement and management

European Journal of Marketing, 1997
Cees B M Van Riel, John M T Balmer
exaly  

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