Results 251 to 260 of about 2,290,061 (289)

Corporate Identity and the Advent of Corporate Marketing

Journal of Marketing Management, 1998
John M T Balmer
exaly  

Identity based views of the corporation

European Journal of Marketing, 2008
John M T Balmer
exaly  

Corporate identity – the role and value of corporate identity programmes

1999
openaire   +1 more source

Corporate identity, strategy and change

, 2017
R. Abratt, M. Mingione
semanticscholar   +1 more source

Corporate identity: the concept, its measurement and management

European Journal of Marketing, 1997
John M T Balmer, Cees B M Van Riel
exaly  

Seven dimensions of corporate identity

European Journal of Marketing, 2006
Elif Karaosmanoglu, T C Melewar
exaly  

Corporate identity – the role and value of corporate identity programmes

2009
openaire   +1 more source

Corporate identity management and employees’ responses

, 2017
Rafael Bravo, Jorge Matute, J. Pina
semanticscholar   +1 more source

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

European Journal of Marketing, 2001
John M T Balmer
exaly  

Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity

Journal of Business Research, 2014
Mario Burghausen, John M T Balmer
exaly