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On The Corporate Identity

2022
The globalization, brought along the discovery of new markets and financial growth on a global scale since 1980s. As a result, new companies were established, some companies changed hands and some merged. Therefore, corporate identity has attracted the attention of researchers, so concept of corporate identity has started to be subject of academic ...
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Corporate identity orientation and disorientation: A complexity theory perspective

Journal of Business Research, 2020
Tc Melewar, Keith S Dinnie, Thomas Lange
exaly  

Seven dimensions of corporate identity

European Journal of Marketing, 2006
Tc Melewar, Elif Karaosmanoglu
exaly  

What affects sustainability and innovation — Hard or soft corporate identity?

Technological Forecasting and Social Change, 2016
Selva Staub
exaly  

Determinants of the corporate identity construct: a review of the literature

Journal of Marketing Communications, 2003
Tc Melewar
exaly  

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