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2022
The globalization, brought along the discovery of new markets and financial growth on a global scale since 1980s. As a result, new companies were established, some companies changed hands and some merged. Therefore, corporate identity has attracted the attention of researchers, so concept of corporate identity has started to be subject of academic ...
openaire +1 more source
The globalization, brought along the discovery of new markets and financial growth on a global scale since 1980s. As a result, new companies were established, some companies changed hands and some merged. Therefore, corporate identity has attracted the attention of researchers, so concept of corporate identity has started to be subject of academic ...
openaire +1 more source
Corporate brand orientation: Identity, internal images, and corporate identification matters
Journal of Business Research, 2021Klement Podnar
exaly
Schweizerische Corporate Identity? / Swiss Corporate Identity
disP - The Planning Review, 2000openaire +1 more source
Corporate identity orientation and disorientation: A complexity theory perspective
Journal of Business Research, 2020Tc Melewar, Keith S Dinnie, Thomas Lange
exaly
Seven dimensions of corporate identity
European Journal of Marketing, 2006Tc Melewar, Elif Karaosmanoglu
exaly
What affects sustainability and innovation — Hard or soft corporate identity?
Technological Forecasting and Social Change, 2016Selva Staub
exaly
Determinants of the corporate identity construct: a review of the literature
Journal of Marketing Communications, 2003Tc Melewar
exaly

