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Die korporatiewe identiteit van organisasies
Communicare, 2022 Millions are spent each year by organisations in every part of the world on planning, projecting and changing corporate identities. Very little is done however to understand the underlying phenomenon.
Louise Nieuwmeijer
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Komunikasi dalam Manajemen Reputasi Korporasi
Jurnal Ilmu Komunikasi, 2013 : Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency.
André A. Hardjana
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The Importance of Visual Merchandising in Communicating the Corporate Identity of Retail Stores
Journal of Architecture, Art & Humanistic Science, 2021 In today’s competitive retail environment, retailers struggle in order to increase their sales and to carry their brands to the wider masses. The best way to achieve this purpose is to consider the significance of visual merchandising.
Huda Othman
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Developing a corporate image model
South African Journal of Economic and Management Sciences, 1999 A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues.
C. H. van Heerden
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Organizations and Markets in Emerging Economies, 2016 Corporate identity is a dynamic and premeditated asset integral to gaining competitive advantage in the market. It spans both the internal and external functions of the organisations. It is a variable that needs to be studied cohesively.
Varsha Jain +3 more
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The Role of Cognitive Linguistics in Corporate Storytelling – A Methodological Perspective
MediAzioni, 2022 Corporate storytelling has been usually investigated from the perspective of both marketing studies (Brown 2006: 734) and corporate communication (Ford et al. 1995; Boje 2001; Clifton et al.
Stefania D'Avanzo
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Perceptions of the corporate identity management process in South Africa
South African Journal of Business Management, 2008 This article reports on a qualitative study of how the corporate identity management process is perceived and managed by senior executives in large South African companies.
G. Bick, R. Abratt, A. Bergman
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The importance of corporate branding in school management [PDF]
Strategic Management, 2017 Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that
Jukić Dinko
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Factors that determine the corporate image of South African fast food restaurants
South African Journal of Economic and Management Sciences, 2000 Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery.
C. N. van Heerden +2 more
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The mediating effect of Islamic ethical identity disclosure on financial performance
Asian Journal of Islamic Management, 2023 Purpose – The present study examines the impact of Islamic corporate governance and social responsibility on financial performance. Methodology – The study was designed with a quantitative approach. Purposive sampling was used in this study.
Ina Mutmainah, Annisa Apriliantika
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