Results 31 to 40 of about 2,584,243 (420)
The Importance of Visual Merchandising in Communicating the Corporate Identity of Retail Stores
Journal of Architecture, Art & Humanistic Science, 2021 In today’s competitive retail environment, retailers struggle in order to increase their sales and to carry their brands to the wider masses. The best way to achieve this purpose is to consider the significance of visual merchandising.
Huda Othman
doaj +1 more source
Corporate brand management imperatives: Custodianship, credibility, and calibration [PDF]
, 2012 Copyright 2012 by The Regents of the University of California. All rights reserved.Marshaling case study research insights, this article advances our knowledge of the strategic management of corporate brands. Strategic corporate brand management requires
Balmer, JMT
core +1 more source
Developing a corporate image model
South African Journal of Economic and Management Sciences, 1999 A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues.
C. H. van Heerden
doaj +1 more source
The Role of Cognitive Linguistics in Corporate Storytelling – A Methodological Perspective
MediAzioni, 2022 Corporate storytelling has been usually investigated from the perspective of both marketing studies (Brown 2006: 734) and corporate communication (Ford et al. 1995; Boje 2001; Clifton et al.
Stefania D'Avanzo
doaj +1 more source
Organizations and Markets in Emerging Economies, 2016 Corporate identity is a dynamic and premeditated asset integral to gaining competitive advantage in the market. It spans both the internal and external functions of the organisations. It is a variable that needs to be studied cohesively.
Varsha Jain +3 more
doaj +1 more source
Perceptions of the corporate identity management process in South Africa
South African Journal of Business Management, 2008 This article reports on a qualitative study of how the corporate identity management process is perceived and managed by senior executives in large South African companies.
G. Bick, R. Abratt, A. Bergman
doaj +1 more source
What is the disinformation problem? Reviewing the dominant paradigm and motivating an alternative sociopolitical view [PDF]
arXiv, 2023 Disinformation research has proliferated in reaction to widespread false, problematic beliefs purported to explain major social phenomena. Yet while the effects of disinformation are well-known, there is less consensus about its causes; the research spans several disciplines, each focusing on different pieces.
arxiv
The importance of corporate branding in school management [PDF]
Strategic Management, 2017 Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that
Jukić Dinko
doaj
Factors that determine the corporate image of South African fast food restaurants
South African Journal of Economic and Management Sciences, 2000 Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery.
C. N. van Heerden +2 more
doaj +1 more source
Corporate Social Responsibility and Corporate Governance: A cognitive approach [PDF]
arXiv, 2021 This chapter aims to critically review the existing literature on the relationship between corporate social responsibility (CSR) and corporate governance features. Drawn on management and corporate governance theories, we develop a theoretical model that makes explicit the links between board diversity, CSR committees' attributes, CSR and financial ...
arxiv