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Reverse country of origin effect
Die Masterarbeit beschäftigt sich mit dem so genannten "Reverse Country of Origin" Effekt. Dieser Terminus beschreibt den Effekt, den ein Marken- oder Produktimage auf das Image eines Landes bzw. eines Ortes ausübt. Das Konzept ist der reziproke Zwilling zum so genannten "Country of Origin" Effekt.openaire +1 more source
2020
The increasing role of B2B exports in national economies gives rise to the question of how “country of origin” acts as a factor in purchasing decisions made by international marketers. Based on the moderating effect of uncertainty avoidance as a dimension of cultural socialization of the customer on purchase decision in a B2C environment, and the brand-
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The increasing role of B2B exports in national economies gives rise to the question of how “country of origin” acts as a factor in purchasing decisions made by international marketers. Based on the moderating effect of uncertainty avoidance as a dimension of cultural socialization of the customer on purchase decision in a B2C environment, and the brand-
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[Health systems in countries of origin].
La Revue du praticien, 2019This paper introduces few concepts to help clinicians to get an idea of the health systems of the migrants they care for, on a daily basis. Health systems are complex to analyze, and is an open, dynamic system, facing diverse influences from multiple levels. Recent globalization has complexified an already complex system.
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Country of origin and breast cancer survival
Asia-Pacific Journal of Clinical Oncology, 2013Paulo S, Pinheiro, Timothy J, Bungum
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