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Overcoming a Negative Country-of-Origin Effect
2015In 1887 the English government passed a law requiring products manufactured outside of England to be labeled with their country of origin in order to protect British products from foreign copycats of lower quality. And still today, the label “Made in… ” — despite its brevity — likely has one of the most significant impacts on people’s perceptions ...
Julia Prats +2 more
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Country of Origin Effects on Consumer Beahvior
SSRN Electronic Journal, 2014This piece of research paper deals with country of origin effects on consumer behavior. It is a review of all the research that has taken place over so many years in this area. It provides an answer that country of origin does effect consumer beliefs, attitudes and perceptions.
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Country of Origin Effects of International Market Entry
Journal of Global Marketing, 1996This paper integrates comparative advantage with marketing variables to develop a model of international trade potential. Specifically, the conditions which determine potential trade are factor and transition costs which determine the offer and price and country-of-origin effect which determines consumer protection of imported products and their value.
Shlomo I. Lampert, Eugene D Jaffe
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Effect of Country of Origin on Buying Behaviour
Metamorphosis: A Journal of Management Research, 2006This study on the effects of Country of Origin (COO) on buying behaviour seeks to examine how consumers respond to products imported from another country; designed in one country yet assembled in another country; and manufactured in one country but branded in another.
Prem C. Purwar, Nupur Mathur
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Country-of-Origin Effect and Consumer Ethnocentrism
2019This chapter examines the impact of consumer ethnocentrism and country of origin of a low involvement product on consumer brand perception and purchase behavior in a transitional market setting of Central and Eastern Europe. Data were collected from 317 respondents from an urban population in three large cities in Romania. The results show that country
Bujac, Andreea Ioana +1 more
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Consumer Profiles and Perceptions: Country‐of‐origin Effects
International Marketing Review, 1993Country‐of‐origin research has concentrated on the examination of consumer product perceptions or attitudes towards products made in different countries based on a variety of intrinsic or extrinsic cues. This research takes a different approach by examining the impact of country of origin, levels of foreign product ownership and consumer′s occupational
Paul Chao, K.N. Rajendran
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Headquarters–subsidiary relationships and the country-of-origin effect
2008Purpose – Multinational corporations (MNCs) are often presented as harbingers of global practices, thus promoting a process of convergence between different national business systems. However, this view disregards the fact that MNCs, too, are rooted in countries of origin, and that this may have an enduring influence on the practices employed within ...
Harzing, AW, Noorderhaven, N
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Country‐of‐origin effects on Chinese wine consumers
British Food Journal, 2006PurposeThe paper seeks to examine Chinese consumers' wine‐purchasing behaviour and, more especially, the importance of country of origin (COO) effects in the evaluation and assessment of wine quality and as it relates to decision making for wine purchases.Design/methodology/approachThe data for this study were collected in 2004 through an interviewer ...
Balestrini, P, Gamble, P
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Ethnocentric beliefs and country‐of‐origin (COO) effect
European Journal of Marketing, 2007PurposeThe present study using the Consumer Ethnocentric Tendencies Scale (CET‐SCALE) aims to evaluate the level of consumer ethnocentrism (CE) and its implications on their evaluation of food products. Furthermore, it seeks to examine the level at which country of origin (COO) effect is activated (country, product or attribute) per consumer cluster of
Chrysochoidis, Georgios +2 more
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Cause Related Marketing And Country Of Origin Effect
2010Previous studies suggested that former belief about the country of origin have a role in orienting consumers purchasing decisions. The purpose of this research is to investigate the extent to which the effectiveness of a cause related marketing program (CRM) might be influenced by previous belief about the product country of origin.
BAGHI, ILARIA, TEDESCHI, Marcello
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