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Reverse country of origin effect

Die Masterarbeit beschäftigt sich mit dem so genannten "Reverse Country of Origin" Effekt. Dieser Terminus beschreibt den Effekt, den ein Marken- oder Produktimage auf das Image eines Landes bzw. eines Ortes ausübt. Das Konzept ist der reziproke Zwilling zum so genannten "Country of Origin" Effekt.
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Strategic Entry Modes and Country of Origin Effect

2019
The role the COO can play in the international entry strategy depends heavily on how the distribution channel is structured, especially in relation to the choice of entry mode. The entry method must be chosen with great care as a long channel can lead to the paradox of selling a product abroad at a much higher price than in the domestic market while ...
Giovanna Pegan, Donata Vianelli, Patrizia de Luca   +2 more
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Country-of-Origin and Brand Effects:

Journal of International Consumer Marketing, 1996
Sadrudin A. Ahmed, Alain d'Astous
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Country of Origin Effect

2020
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Country-of-Origin Effects

Journal of International Consumer Marketing, 1995
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Rebranding and Country-of-Origin effect

2023
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The country of origin effect

2018
Tao Qu, Milford B. Green
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Country-of-Origin Effect in International Business

2023
Anna Grudecka, Marzanna K. Witek-Hajduk
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Country-of-Origin Effects

2016
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Country-of-origin effects in consumer processing of advertising claims

International Journal of Research in Marketing, 2005
Peeter W J Verlegh
exaly