Results 281 to 290 of about 1,163,248 (302)

Reverse Country-of-Origin Effects of Product Perceptions on Destination Image

Journal of Travel Research, 2012
Larry Lockshin
exaly  

Country-of-origin image: measurement and cross-national testing

Journal of Business Research, 2005
Arun Ja Pereira, Chin Chun Hsu, Sumit K Kundu   +2 more
exaly  

Country of origin: A competitive advantage?

International Journal of Research in Marketing, 1999
Jagdish Agrawal
exaly  

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Journal of International Marketing, 2011
George Balabanis, Adamantios Diamantopoulos   +1 more
exaly  

Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

Journal of Consumer Behaviour, 2016
Mikael Andéhn, Fredrik Nordin, Mats E Nilsson   +2 more
exaly  

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Journal of Business Research, 2011
Leila Hamzaoui-Essoussi, Boris P Bartikowski   +1 more
exaly  

Country of origin effects on consumers' perception, Thailand

2009
Thesis (DBusinessAdministration)--University of South Australia, 2009. Paper no. 1.: A literature review: country of origin (COO) effects on consumer perception -- paper no. 2.: The effect of country manufacture (COM) on consumers' behavioral intention to buy imported versus locally assembled automobile in Thailand -- paper no.
openaire   +1 more source

Consumer preferences regarding country of origin for multiple meat products

Food Policy, 2016
Kelvin G Balcombe, Iain Fraser
exaly  

ChineseMNCs’ Preparation for Host‐Country Labor Relations: An Exploration of Country‐of‐Origin Effect

Human Resource Management, 2014
Cherrie Zhu, Helen De Cieri
exaly  

Consumer‐based brand equity and country‐of‐origin relationships

European Journal of Marketing, 2006
Ravi Pappu
exaly