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Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers [PDF]
Archives in Sport Management and Leadership, 2023 The purpose of this study was to analyze the impact of brand origin country perception on brand equity among sports products consumers in Isfahan city. This research was practical and causal-co relational. The statistical sample included all consumers of
Davood Nasr Esfahani, hengameh shams
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Are we talking the Same Language? Challenging Complexity in Country Brand Models [PDF]
Athens Journal of Business & Economics, 2015 The purpose of this paper is to review recent research into country brand models and identify the most common and shared dimensions. Based on the literature review, this study establishes a conceptual framework to consider the complex interaction between
Fabiana Mariutti, Ralph Tench
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Culture as a dimension of country brand: the highs and lows of Brazil’s brand image [PDF]
Tourism & Management Studies, 2018 Culturally, a country is recognized internationally as representing a significant aspect of country branding and destination branding. Therefore, the aim of this paper is to explore ‘culture’ and its associations for Brazil as a country brand ...
Fabiana Gondim Mariutti +1 more
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Country Branding: The Personality of Vietnam as a Brand [PDF]
European Journal of Multidisciplinary Studies, 2017 Country as a brand reflects the marketing orientation to manage a country image to achieve the desired country position. Country personality is an important marketing strategy for this purpose. The present study attempts to examine the country personality of Vietnam, a major emerging Asian country.
Sathira Tassanawat, Kawpong Polyorat
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Variable indicators affecting the country’s brand strategy effectiveness and competitiveness in the world [PDF]
Management Science Letters, 2019 At present, the global community uses a variety of indicators to assess the national brand and determine the country’s position relative to others’: Brand Finance’s Country Brand Index, Future-Brand’s Country Brand Index, Anholt’s Nation Brands Index ...
Tetiana M. Melnyk, Anna S. Varibrusova
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Identity of the state as a tourist destination [PDF]
Marketing (Beograd. 1991), 2011 In contemporary market conditions every country has to compete for its part of customers, tourists, investors, students, events. Accordingly, great attention is paid to marketing and communication and branding as its integral parts. In this paper country
Čugurović Jelena
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Foods, 2022 The present study aims to investigate the country-of-origin effect and the branding process on the brand equity of Greek yogurt abroad, specifically in the United Kingdom.
Dimitrios Karagiannis +3 more
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A SENSITIVE AREA IN COMMUNICATION STUDIES: COUNTRY BRAND
Erciyes İletişim Dergisi, 2015 The concepts of brand and branding have been an important agenda item of the organizations in recent years. Country brand has also gained importance following the export of commercial products and the increase in the revenue based on tourism.
Tuğçe Boran
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Tourism and Hospitality Management, 2022 Purpose – Global competition highlights the importance of country image as a heuristic criterion for information symmetry in tourist decision making.
Tafadzwa Matiza
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BBR: Brazilian Business Review, 2018 The effect of the brand identity strategies, foreignness and country of origin, on brand equity raises questions about the effectiveness of the names given by entrepreneurs to commercial establishments.
Rafael Barreiros Porto +1 more
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