International Product Differentiation Through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products [PDF]
, 2007 Trade policy initiatives of developed country governments are in flux. Governments’ need for new trade policy measures has arisen partly because of constraints imposed on the use of export subsidies by the Agreement on Agriculture reached as part of the Uruguay Round of General Agreement on Tariffs and Trade in 1994.
Innes, Brian G. +5 more
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Country Branding: The Personality of Vietnam as a Brand [PDF]
European Journal of Multidisciplinary Studies, 2017 Country as a brand reflects the marketing orientation to manage a country image to achieve the desired country position. Country personality is an important marketing strategy for this purpose. The present study attempts to examine the country personality of Vietnam, a major emerging Asian country.
Sathira Tassanawat, Kawpong Polyorat
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Logo as a Tool of European Union Countries’ Destination Branding
Zarządzanie Mediami, 2021 Developing a coherent and comprehensive brand of a country is of vital importance for a destination in the contemporary global world. There seems to be a recognizable gap in the literature regarding the application of visual signs practiced in country branding.
Anna Adamus-Matuszyńska +2 more
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From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand [PDF]
Journal of Product & Brand Management, 2020 Purpose This paper aims to draw from the stereotype content model (SCM) to investigate the mediating role of country-triggered emotions on the relationship between country stereotypes and intentions to visit a country as well as the boundary conditions under which such mediation occurs.
Micevski, Milena +2 more
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Culture as a dimension of country brand: highs and lows of Brazil’s brand image [PDF]
Tourism & Management Studies, 2018 A country’s international recognition represents a significant aspect of its country branding and destination branding. Therefore, the aim of this paper is to explore ‘culture’ as a dimension of the country brand, particularly by analysing the case of Brazil in England. Using a focus group and thematic analysis, the study shows that Brazil is perceived
Mariutti, Fabiana Gondim +1 more
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Country Brand as a Socio-Cultural Phenomenon: Functional Presentation
NATIONAL ACADEMY OF MANAGERIAL STAFF OF CULTURE AND ARTS HERALD, 2023 The purpose of the article is to identify and substantiate the socio-cultural functions of the nation's brand. The research methodology is based on an interdisciplinary synthesis of cultural studies, management, socio-cultural communication, sociology, imageology, marketing, and other sciences.
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Branding a country as a tourist destination: Case study: Serbia [PDF]
Ekonomija: teorija i praksa, 2014 One of the main characteristics of modern business environment is the complexity that arises from the increasingly competitive struggle in the market. Under such conditions, competitive struggle takes place both at the company level and at the level of specific countries.
Marija Vranjes +2 more
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Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’ [PDF]
Revista de Administração Contemporânea, 2020 ABSTRACT Despite being the most popular sport in Brazil, soccer suffers from structural problems. Managers working in this reality know little about the factors that determine performance measures in stadiums. Existing research is undertaken according to an economic logic, which attributes importance to a dependent variable only, the total attendance ...
Marcos Inácio Severo de Almeida +4 more
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Can China overcome the difficulties of establishing successful global brands? [PDF]
, 2011 It is clear to most observers that China is taking an increasing role in world trade not only through political interventions but as a result of its strategy regarding acquisitions.
Aaker +36 more
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Is Gastronomy A Relevant Factor for Sustainable Tourism? An Empirical Analysis of Spain Country Brand [PDF]
, 2019 Tourism has become a fundamental industry for the economic growth of many countries. Due to this, there is growing competitiveness among the different destinations to attract as many tourists as possible.
Leal Rodríguez, Antonio Luis +2 more
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