Results 21 to 30 of about 43,580 (305)

Corporate strategic branding: How country and corporate brands come together [PDF]

Ekonomski Anali, 2008
The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market ...
Đorđević Bojan
doaj   +1 more source

Brand of country as a potential for sustainable development of Ukraine [PDF]

Marketing i Menedžment Innovacij, 2015
The aim of an article. The purpose of the study is to prove the necessity of forming a national brand strategy for economic development of Ukraine. The results of the analysis.
G.Ya. Studinska
doaj  

Examining the role of wine brand love on brand loyalty: A multi-country comparison [PDF]

, 2015
This study develops and tests a model through a multi-country study that considers consumer\ud wine knowledge and wine experience, wine brand trust and wine brand satisfaction as\ud antecedents of wine brand love, and wine brand loyalty as a consequence ...
Guibert, N., Bianchi, Constanza, Cacho-Elizondo, Silvia, Louriero, Sandra, Drennan, Judy, Bianchi, C., Loureiro, S. M. C., Proud, William, Correia Loureiro, Sandra, Drennan, J., Cacho-Elizondo, S., Guibert, Nathalie, Proud, W., Proud, Bill   +13 more
core   +1 more source

BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND [PDF]

RAE: Revista de Administração de Empresas, 2015
Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce.
Muhammad Kashif , Siti Zakiah Melatu Samsi, Syamsulang Sarifuddin   +2 more
doaj   +2 more sources

Constructing a nation branding model: The case of Serbia [PDF]

Geographica Pannonica, 2020
This paper aims to understand the concept and fundamental terms related to nation branding as a strategic tool for improving Serbia's international market position, a post-Communist and former Yugoslav country.
Novčić-Korać Branka, Bradić-Martinović Aleksandra, Miletić Branislav   +2 more
doaj   +1 more source

Is mandatory country-of-origin labelling a retrograde step in the long run? [PDF]

, 2006
There is a strong push from the farming community in Australia to persuade the government to legislate the compulsory display of country-of-origin labelling on retail products.
Miranda, Mario J, Konya, Laszlo
core   +1 more source

Carcinomas and Carcinoid Tumors of the Lungs and Bronchi in Children and Adolescents: The EXPeRT Recommendations

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Primary lung carcinomas and bronchial carcinoid tumors (BC) are very rare malignancies in childhood. While typical BC and mucoepidermoid carcinomas are mostly low‐grade, localized tumors with a more favorable prognosis than in adults, necessitating avoidance of overtreatment, adenocarcinomas of the lung are often diagnosed at advanced disease ...
Michael Abele, Calogero Virgone, Michaela Kuhlen, Sabine Irtan, Yves Reguerre, Malgorzata Krawczyk, Ewa Bien, Tal Ben‐Ami, Maja Cesen, Ricardo Lopez‐Almaraz, Andrea Ferrari, Gianni Bisogno, Dominik T. Schneider, Abbas Agaimy, Constantin Lapa, Hubert Ducou le Pointe, Rainer Claus, Catherine Daniel, Ines B. Brecht, Daniel Orbach   +19 more
wiley   +1 more source

Hospitalization Through Families’ Eyes: Comparing Inpatient Care Quality for Children With Sickle Cell Disease and Cystic Fibrosis in Canada

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Sickle cell disease (SCD) is a chronic, inherited hemoglobinopathy that requires frequent hospitalization for disease‐related complications. Canadian data on inpatient care is limited. This study compared caregiver‐reported hospital experiences of children with SCD to those with cystic fibrosis (CF), a chronic, autosomal recessive ...
Hailey M. Zwicker, Kyle Kemp, Perri Tutelman, Sharon H. J. Hou, Paul Fairie, Maria Santana, Gregory M. T. Guilcher, Taryn Fay‐McClymont, Glenda Bendiak, Wendy Pelletier, Nicola Wright, Fiona Schulte   +11 more
wiley   +1 more source

Country or Brand: What Matters to Younger Millennials?

BBR: Brazilian Business Review, 2020
Our objective is to compare the effects of country of origin (COO) and brand on Younger Millennials’ (YM) willingness to buy global brands. We chose the United States, because it is the country of origin for the most valuable global brands. We approached
Sergio Garrido Moraes, Vivian Iara Strehlau   +1 more
doaj   +1 more source

COUNTRY BRAND EQUITY, MEDIATING COUNTRY BRAND CHOICE FOR FOREIGN DIRECT INVESTMENT IN KENYA

Strategic Journal of Business & Change Management, 2022
قدمت هذه الورقة نتائج الدراسة حول التأثير الوسيط للعلامة التجارية القطرية على العلاقة بين مزيج التسويق القطري واختيار العلامة التجارية للمقاطعة للاستثمار الأجنبي المباشر في كينيا. وجد أن حقوق ملكية العلامة التجارية للبلد تؤثر على اختيار المستثمرين إلى حد كبير، في حين تم تصنيف فعالية الحكومة والسلامة والأمن على أنها معتدلة.
HILDA K. MUTESHI, DR. SAMUEL MAINA, DR. GODFREY KINYUA   +2 more
openaire   +1 more source