Results 251 to 260 of about 709,919 (301)

Food and beverage marketing directed at youth in 11 Latin American countries: a scoping review. [PDF]

BMC Public Health
Munguía A, Lara-Mejía V, Ayvar-Gama Y, Marquez I, Flores M, Barquera S, Tolentino-Mayo L.   +6 more
europepmc   +1 more source

The Impact of US Food and Drug Administration's Advisory and Enforcement Actions on US Sales of Esco Bars Products in 2023: Synthetic Control Approach.

JMIR Public Health Surveill
Shin H, Hannings J, Cahn Z, Xu X, Toblin R, Farrelly M, King BA.   +6 more
europepmc   +1 more source

Assessing the Nutritional and Environmental Impacts of Major UK Food and Beverage Manufacturers

Hammond E, Bandy LK, Milner-Gulland E, Pechey R, Rayner M, Scarborough P, Jain S, Clark M.   +7 more
europepmc   +1 more source

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Country image as a nation‐branding tool

Marketing Intelligence & Planning, 2013
PurposeThe purpose of this paper is to examine the country image of Finland among potential travellers and potential consumers of Finnish products. Three research questions are addressed, each of which contributes to the overall aim: What is the level of awareness about Finland among the respondents?
Lemmetyinen Arja, Kantola Satu-Päivi, Hakala Ulla   +2 more
openaire   +2 more sources

A country as a brand: Israel's evolving branding strategy

Journal of Brand Strategy, 2013
Countries often need to rebrand themselves every few years — even though the process requires a huge investment of money. Capricious external forces such as economics, politics and social issues influence the way potential visitors perceive a country, and a country's image can become irrelevant seemingly overnight.
Ram Herstein, Ron Berger
openaire   +1 more source

Brands as Signals: A Cross-Country Validation Study

Journal of Marketing, 2006
This article tests how well the information economics view of brand equity explains consumer brand choice in countries that represent different cultural dimensions. In this empirical analysis, the authors use survey and experimental data on orange juice and personal computers collected from respondents in Brazil, Germany, India, Japan, Spain, Turkey ...
Tülin Erdem, Joffre Swait, Ana Valenzuela   +2 more
openaire   +1 more source

The Country as a Brand (In Spanish)

SSRN Electronic Journal, 2008
The construction of the Country Brand seeks to consolidate the imagery of align national and public communications, speeches, civic and social behavior, above enclosed in a culture appropriate brand for a whole society. Of agreement as described above, the country brand can achieve a place in markets and in the minds of people.
Martha L. Restrepo, Eduardo Rosker, Lina Maria Echeverri   +2 more
openaire   +1 more source

Country as brand, product, and beyond: A place marketing and brand management perspective

Journal of Brand Management, 2002
This paper examines how widely held country images affect attitudes towards a country's products and services and ability to attract investment, businesses and tourists. It assesses the role of strategic marketing management in promoting the country's image, attractiveness and products.
P Kotler, D Gertner
openaire   +1 more source

Branding Pakistan as a “Sufi” country: the role of religion in developing a nation's brand

Journal of Place Management and Development, 2014
Purpose – This paper seeks to explore the influential role of religion in developing a nations brand and discusses the possibility of re-positioning the brand Pakistan as a “Sufi country” that is coherent with the cultural values and social realities of the country.
Salman Yousaf, Li Huaibin
openaire   +1 more source