Results 251 to 260 of about 43,580 (305)

The brand of a country with a future

Paradigmes: economia productiva i coneixement, 2010
openaire   +1 more source

Association of cigarette design features with smoker characteristics and risk beliefs: Cross-sectional findings from the 2019 ITC France Survey. [PDF]

Tob Prev Cessat
Polston PA, Quah ACK, Fong GT, O'Connor RJ.   +3 more
europepmc   +1 more source

Pricing strategies of the tobacco companies in response to cigarette excise tax increases in Montenegro. [PDF]

PLoS One
Čizmović M, Mugoša A, Vukčević M, Vulović V.   +3 more
europepmc   +1 more source

Quick response codes in the breakfast cereal aisle: prevalence, landing page, and product characteristics. [PDF]

Health Promot Int
Bathie L, Chen MCL, Leahy A, Sträuli B, Pettigrew S, Barrett EM.   +5 more
europepmc   +1 more source

Manufacturing Supply Chains and Imports in the ADHD Drug Shortage.

JAMA Health Forum
Currie J, Malinovskaya A.
europepmc   +1 more source

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The determinants and measurement of a country brand: the country brand strength index

International Marketing Review, 2010
Purpose – A strong country brand can stimulate exports, attract tourism, investments, and immigration. The purpose of this paper is to construct and present a country brand strength index (CBSI) which assesses the strength of a country brand based on objective secondary data.Design/methodology/approach – By applying a company‐based brand equity ...
Marc Fetscherin
exaly   +3 more sources

The effects of the country of brand and the country of manufacturing of automobiles

International Marketing Review, 2010
PurposeThe purpose of this paper is to offer a new perspective of country of origin effects on consumers' brand personality perceptions of domestic and imported automobiles. It aims to assess the perceived similarities and differences between automobiles from two countries with respect to the country of origin of the brand (COB) and the country of ...
Marc Fetscherin
exaly   +3 more sources

Brand Positioning Based on Brand Image–Country Image Fit

Marketing Science, 2019
This paper introduces the concept of brand image–country image (BICI) fit and demonstrates that it is positively associated with consumers’ brand evaluations.
Kristina Klein, Franziska Völckner, Hernán A Bruno   +2 more
exaly   +3 more sources