Results 271 to 280 of about 709,919 (301)

Branding a Country as a Desirable Touristic Destination - case of Croatia

2020
There are many reasons why countries should manage their branding and one is the need for attracting tourists and investments. To be successful on the dynamic tourist market, a country has to be focused and specific about what it wants to achieve and who it wants to attract.
Kos Kavran, Andrijana, Herman, Daniel
openaire  

A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract

2018
In the past 10 years, Portugal has received more than 60,000 Erasmus students. However, little is known about the impacts of their stay, namely, how they can promote Portugal as a destination to visit or study in. Just as an example, a news story about Erasmus students in Portugal reported that Erasmus students’ family normally visited them during ...
Suzanne Amaro, Cristina Barroco, Carmen Martins, Joaquim Antunes   +3 more
openaire   +1 more source

CREATIVE ECONOMY AS A COUNTRY BRAND DEVELOPER IN COLOMBIA

2022
Julio Ramírez Montañez, Maria Alejandra Quiroga Manrique, Karol Dayana Diaz Gonzalez, Oriana Marcela Paez Cubides, Nicole Juliana Largo Fonseca   +4 more
openaire   +1 more source

Exploring City Branding as a Tool to Conserve Urban Green Infrastructure in Developing Countries

2017
Cities are aggressively pushing themselves to become global destinations for economic activities resulting in various environmental stresses. The situation in developing countries such as India is not too different either. Cities are reinventing themselves to emerge as a global destination to attract talent, investment and tourism. City Branding is one
openaire   +1 more source

Positioning European Countries as Brands in a Perceptual Map

Journal of Euromarketing, 1993
Lalita A. Manrai, Ajay K. Manrai
openaire   +1 more source

UKRAINIAN BEEKEEPING AS A COUNTRY BRAND AND AN ELEMENT OF NATIONAL IDENTITY

Financial Strategies of Innovative Economic Development, 2022
S.O. Kushnir, V.O. Dibrova
openaire   +1 more source

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Journal of Business Research, 2011
Leila Hamzaoui-Essoussi, Boris P Bartikowski   +1 more
exaly  

The determinants and measurement of a country brand: the country brand strength index

International Marketing Review, 2010
Marc Fetscherin
exaly  

Consumer‐based brand equity and country‐of‐origin relationships

European Journal of Marketing, 2006
Ravi Pappu
exaly  

Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study

Management International Review, 2008
Adamantios Diamantopoulos
exaly