Results 291 to 300 of about 43,580 (305)

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Journal of International Marketing, 2011
George Balabanis, Adamantios Diamantopoulos   +1 more
exaly  

Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

Journal of Business Research, 2013
Jin Kyun Lee, Byung-Kwan Lee, Wei-Na Lee   +2 more
exaly  

Guilty by stereotypic association: Country animosity and brand prejudice and discrimination

Marketing Letters, 2009
Cristel Antonia Russell, Dale W Russell
exaly  

Does image of country‐of‐origin matter to brand equity?

Journal of Product and Brand Management, 2007
exaly  

Consumers' product evaluations in emerging markets

International Marketing Review, 2007
Dwight Merunka
exaly  

The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective

Journal of International Consumer Marketing, 2011
Sérgio W Carvalho, Sridhar Samu, Subramanian Sivaramakrishnan   +2 more
exaly  

The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration

Journal of International Consumer Marketing, 1999
exaly  

My Country Is Not a Brand

2019
openaire   +1 more source

Effects of partitioned country image in the context of brand image and familiarity

International Marketing Review, 1999
exaly  

Country-of-origin image and consumer brand evaluation: a meta-analytic review

Journal of Product and Brand Management
Stephen Oduro, Luca Petruzzellis
exaly