Results 291 to 300 of about 709,919 (301)

Guilty by stereotypic association: Country animosity and brand prejudice and discrimination

Marketing Letters, 2009
Cristel Antonia Russell
exaly  

Does image of country‐of‐origin matter to brand equity?

Journal of Product and Brand Management, 2007
exaly  

The Application of Brand Personality to Country as a Brand: The Case of the US

Dec. 14-15, 2017 Kuala Lumpur (Malaysia), 2018
openaire   +1 more source

The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective

Journal of International Consumer Marketing, 2011
Sergio W Carvalho, Sridhar Samu, Subramanian Sivaramakrishnan   +2 more
exaly  

The brand of the country, region and city as a factor of Russia's “soft power”

World of Russian-Speaking Countries, 2022
openaire   +1 more source

The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration

Journal of International Consumer Marketing, 1999
exaly  

Country as brand, product and beyond: a place marketing and brand management perspective

2007
openaire   +1 more source

Effects of partitioned country image in the context of brand image and familiarity

International Marketing Review, 1999
exaly  

Country-of-origin image and consumer brand evaluation: a meta-analytic review

Journal of Product and Brand Management
Stephen Oduro
exaly  

Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

Journal of Business Research, 2013
exaly