Results 281 to 290 of about 709,919 (301)

The effects of the country of brand and the country of manufacturing of automobiles

International Marketing Review, 2010
Marc Fetscherin
exaly  

Country image and consumer-based brand equity: relationships and implications for international marketing

Journal of International Business Studies, 2007
Ravi Pappu, Ray W Cooksey
exaly  

The effect of country of origin on brand equity: an empirical study on generic drugs

Journal of Product and Brand Management, 2011
Shamindra Nath Sanyal
exaly  

Toward more rigorous country brand assessments: the modified country brand strength index

International Marketing Review, 2020
Abdelmounaim Lahrech
exaly  

Brand Positioning Based on Brand Image–Country Image Fit

Marketing Science, 2019
Kristina Klein, Franziska Völckner, Hernan Bruno   +2 more
exaly  

POLITICAL PARTIES AS BRANDS: VOTERS' ELECTORAL BEHAVIORS IN A TRANSITIONING DEMOCRATIC ARAB COUNTRY

Review of Business Research, 2016
Emna Amara, Hanen Khaldi, Nizar Souiden
openaire   +1 more source

Country-of-operation and brand images: evidence from the Chinese hotel industry

International Journal of Contemporary Hospitality Management, 2017
Seonjeong Ally Lee, Cathy H Hsu
exaly  

Brand origin and country of production congruity: Evidence from the UK and China

Journal of Business Research, 2016
Teck-Yong Eng, Sena Ozdemir, Grant Michelson   +2 more
exaly  

Country image as a nation branding tool

2011
Hakala, Ulla, Lemmetyinen, Arja
openaire   +1 more source

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Journal of International Marketing, 2011
George Balabanis, Adamantios Diamantopoulos   +1 more
exaly