Results 251 to 260 of about 47,148 (303)

Pricing strategies of the tobacco companies in response to cigarette excise tax increases in Montenegro. [PDF]

PLoS One
Čizmović M, Mugoša A, Vukčević M, Vulović V.   +3 more
europepmc   +1 more source

Quick response codes in the breakfast cereal aisle: prevalence, landing page, and product characteristics. [PDF]

Health Promot Int
Bathie L, Chen MCL, Leahy A, Sträuli B, Pettigrew S, Barrett EM.   +5 more
europepmc   +1 more source

Manufacturing Supply Chains and Imports in the ADHD Drug Shortage.

JAMA Health Forum
Currie J, Malinovskaya A.
europepmc   +1 more source

The determinants and measurement of a country brand: the country brand strength index

International Marketing Review, 2010
Purpose – A strong country brand can stimulate exports, attract tourism, investments, and immigration. The purpose of this paper is to construct and present a country brand strength index (CBSI) which assesses the strength of a country brand based on objective secondary data.Design/methodology/approach – By applying a company‐based brand equity ...
Marc Fetscherin
exaly   +5 more sources

Toward more rigorous country brand assessments: the modified country brand strength index

International Marketing Review, 2020
PurposeThis study focuses on country branding indices. The main purpose of this study is to build an objective country brand strength index using secondary data. The new index, the Modified Country Brand Strength Index (MCBSI), builds on Fetscherin's (2010) Country Brand Strength Index (CBSI) but uses more rigorous methods and design to create a ...
Abdelmounaim Lahrech, Katariina Juusola   +1 more
exaly   +3 more sources

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The effects of the country of brand and the country of manufacturing of automobiles

International Marketing Review, 2010
PurposeThe purpose of this paper is to offer a new perspective of country of origin effects on consumers' brand personality perceptions of domestic and imported automobiles. It aims to assess the perceived similarities and differences between automobiles from two countries with respect to the country of origin of the brand (COB) and the country of ...
Marc Fetscherin
exaly   +3 more sources

Brand Positioning Based on Brand Image–Country Image Fit

Marketing Science, 2019
This paper introduces the concept of brand image–country image (BICI) fit and demonstrates that it is positively associated with consumers’ brand evaluations.
Kristina Klein, Franziska Völckner, Hernán A Bruno   +2 more
exaly   +3 more sources

Country-of-origin image and consumer brand evaluation: a meta-analytic review [PDF]

Journal of Product and Brand Management
Purpose - This study aims to draw on cue utilization and irradiation theories to: determine the extent to which country-of-origin image and its sub-dimensions exert an aggregate and relative influence on consumer brand evaluations; and identify the ...
Stephen Oduro, Luca Petruzzellis
exaly   +2 more sources