Results 251 to 260 of about 717,128 (304)
Food and beverage marketing directed at youth in 11 Latin American countries: a scoping review. [PDF]
BMC Public HealthMunguía A +6 more
europepmc +1 more source
Assessing the Nutritional and Environmental Impacts of Major UK Food and Beverage Manufacturers
Hammond E +7 more
europepmc +1 more source
Some of the next articles are maybe not open access.
Related searches:
Related searches:
The determinants and measurement of a country brand: the country brand strength index
International Marketing Review, 2010Purpose – A strong country brand can stimulate exports, attract tourism, investments, and immigration. The purpose of this paper is to construct and present a country brand strength index (CBSI) which assesses the strength of a country brand based on objective secondary data.Design/methodology/approach – By applying a company‐based brand equity ...
Marc Fetscherin
exaly +3 more sources
Toward more rigorous country brand assessments: the modified country brand strength index
International Marketing Review, 2020PurposeThis study focuses on country branding indices. The main purpose of this study is to build an objective country brand strength index using secondary data. The new index, the Modified Country Brand Strength Index (MCBSI), builds on Fetscherin's (2010) Country Brand Strength Index (CBSI) but uses more rigorous methods and design to create a ...
Abdelmounaim Lahrech
exaly +2 more sources
Brand Positioning Based on Brand Image–Country Image Fit
Marketing Science, 2019This paper introduces the concept of brand image–country image (BICI) fit and demonstrates that it is positively associated with consumers’ brand evaluations.
Kristina Klein +2 more
exaly +3 more sources
Country Branding through Olympic Games
Journal of Brand Management, 2012Recent geopolitical and economic events make it very clear that the global market place is highly interconnected and very competitive (Lee and Cull, 2010; Levin, 2010; Yung, 2011). To gain competitive advantage, countries, in conjunction with their own multinational firms, strive to develop and implement creative nation branding strategies and to ...
Qin Sun, Audhesh Paswan
openaire +1 more source
CEPAL Review, 2012
Data on 14,284 bottles of wine from six regions or countries, namely Argentina, Australia, Chile, California (United States), Burgundy (France) and South Africa, and from five vintages (1997, 1999, 2001, 2004 and 2005), are used to estimate a hedonic price model that causally relates wine prices to individual quality and country brands.
Rodrigo Berríos, Rodrigo Saens
openaire +1 more source
Data on 14,284 bottles of wine from six regions or countries, namely Argentina, Australia, Chile, California (United States), Burgundy (France) and South Africa, and from five vintages (1997, 1999, 2001, 2004 and 2005), are used to estimate a hedonic price model that causally relates wine prices to individual quality and country brands.
Rodrigo Berríos, Rodrigo Saens
openaire +1 more source
2016
In the recent years the country brand has become a strategic asset for the nations. Rather than showing the culture and traditions of a place, the name of a country acts as a differentiator from everything that comes with the territory, increasing the value perceived by the customer in any product or service by having a specific origin.
Neus Soler-Labajos +1 more
openaire +1 more source
In the recent years the country brand has become a strategic asset for the nations. Rather than showing the culture and traditions of a place, the name of a country acts as a differentiator from everything that comes with the territory, increasing the value perceived by the customer in any product or service by having a specific origin.
Neus Soler-Labajos +1 more
openaire +1 more source