Results 131 to 140 of about 8,389 (298)
An investigation of potential brand inconsistencies within airline strategic alliances [PDF]
, 2009 The globalisation and deregulation in the air transport industry has resulted in a rapid and massive increase in competition. As a consequence, major airlines around the world have responded by forming strategic global alliances in order to be able to
Kalligiannis, Konstantinos
core
Between public service and market: Portraying the bifront university in a platformized world
British Educational Research Journal, EarlyView.Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis +2 more
wiley +1 more source
Country as a Brand: Taiwan-based example
, 2007 品牌已經成為行銷策略的有利工具之一。品牌是一個產品或服務的所有相關資訊的具體化，包含名稱、商標、以及其他的視覺元素如形象或符號。人們習慣以品牌作為購物指引，而越來越多的品牌手法，一如公司行號，也使用在國家層級，嘗試以行銷與廣告工具吸引觀光客、投資者、專業工作者、商務人士，並創造出一個美好有利的形象。因此，為了吸引資源和客戶，政治領導人與政府與民間機構和公民合作，創造一個國家品牌以展現該國的獨特性與吸引力。這個過程的驅動力主要是全球化。當全球化伴隨著越來越多的開放市場、自由的資金流動、無國境化 ...
尤莉雅, Yuliya, Lahvinovich
core
Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
British Educational Research Journal, EarlyView.Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
British Educational Research Journal, EarlyView.Abstract Beneath the Hong Kong government's enthusiasm for recruiting non‐local undergraduates—including students from the Chinese Mainland and other international regions—lies a longstanding gap in understanding the core meanings and drivers shaping the territory's expanding focus on inward international student mobility (ISM).
Fang Gao +3 more
wiley +1 more source
تحقيقات جغرافيايی, 2017 One of the strategies of urban management in order to advance in the competitive world is planning to achieve sustainable urban branding for the city, which in addition to introducing the image of the city, is able to attract audiences.
Ensieh Lezgi, Qadir Siami
doaj
Company versus country branding : "Same, same but different" [PDF]
, 2002 The aim of this study is to investigate whether countries can be branded like companies. Company brands are managed according to clear ownership and top-down control of brand management.
Kleppe, Ingeborg Astrid +1 more
core
Educational pathways and outcomes for care‐experienced children: A 16‐year longitudinal study
British Educational Research Journal, EarlyView.Abstract Children who are removed from their birth families during childhood—termed care‐experienced—can be at risk for lower educational attainment and poorer school experiences, often linked to deprivation and behavioural factors. However, research often uses aggregated measures that obscure the complexities of care (e.g.
Emily Lowthian +9 more
wiley +1 more source
British Educational Research Journal, EarlyView.Abstract Despite growing interest in the internationalisation of higher education, the experiences of international student parents, particularly international student mothers, remain largely marginalised in research and policy. This paper examines the emotional agency of international student mothers who leave their children behind in their home ...
Anh Ngoc Quynh Phan +2 more
wiley +1 more source
British Educational Research Journal, EarlyView.Abstract Newly established international branch campuses (IBCs) commence operations without a student body, and even after several years, many institutions fail to grow beyond 500 students. Despite having unique strategic needs, small IBCs are largely overlooked in the higher education literature.
Stephen Wilkins, Joe Hazzam
wiley +1 more source