Results 161 to 170 of about 8,389 (298)

KOMPARASI COUNTRY BRANDING DALAM POSTER COUNTRY TOURISM CAMPAIGN NEGARA INDONESIA DAN SINGAPURA 2007-2011

open access: yes, 2012
ABSTRAK   Citra suatu negara memiliki pengaruh terhadap asosiasi suatu brand, kekhasan dan kesetiaan. Salah satu media yang digunakan adalah poster country tourism campaign, merupakan sebuah media yang terseleksi dan terkontrol dalam penyebarannya ...
imelda yessy pamungkas; Mahasiswa UM
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Circular Design Strategies Unleashed: Competitiveness and the Journey Towards Circular Manufacturing Businesses

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The transition to a circular economy (CE) remains hindered by the lack of practical strategies that simultaneously secure competitiveness and deliver sustainability outcomes for manufacturing organisations. While circular design is often cited as a cornerstone of CE, its concrete role in driving competitive advantage and organisational ...
Shamaila Ishaq   +3 more
wiley   +1 more source

Branding Ghana

open access: yes
Ghana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be ...
Ofori, Eunice
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A contemporary brand China. An investigation into the development of brand China in the context of global socio-political and cultural influences in the 21st century

open access: yes, 2009
Since the collapse of the Soviet Union and the end of the cold war the global economy has begun to shift its centre of gravity towards the East.This, combined with the consolidation of the power of multi-national corporations and banks and the ...
Lu, Xiaoyan
core  

Sustainability‐Oriented Innovation and Circular Economy Transitions: Evidence From the UK Textile and Clothing Industry

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The transition to a circular economy (CE) in the textile and clothing (TC) industry is frequently attributed to sustainability‐oriented innovation (SOI), yet empirical understanding of the systemic conditions under which SOI enables CE remains underdeveloped.
Krishnendu Saha   +3 more
wiley   +1 more source

Communication of Business‐Nonprofit Collaborations and Environmental Legitimacy: Exploratory Insights From Italian Firms

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Collaborations with nonprofits can enhance firms' legitimacy, yet the relationship between their communication and corporate environmental legitimacy remains poorly understood. Furthermore, research lacks an analysis of the communication of business‐nonprofit collaborations through multiple actors' perspectives.
Andrea Rizzuni   +3 more
wiley   +1 more source

Komparasi country branding dalam TVC country tourism campaign negara Singapora-Malaysia-Indonesia 2004 - 2008: sebuah kajian semiotika

open access: yes, 2008
Pariwisata adalah sebuah sektor yang penting dalam sebuah negara, terutama dalam meningkatkan perekonomian negara, munculnya sebuah istilah "country branding" memberikan sebuah dorongan kuat bagi negara-negara untuk berlomba-lomba menciptakan sebuah ...
Sumali, Melisa
core  

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