Results 281 to 290 of about 8,389 (298)

Country of Origin Association in Retail and Wholesale Branding

Journal of Promotion Management, 2018
Arooj Rashid, Liz Barnes
exaly  

Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology

Journal of Marketing for Higher Education, 2012
Collins Osei, Maktoba Omar
exaly  

Asian Country Branding

2015
openaire   +1 more source

The country-of-origin lie: impact of foreign branding on customers’ willingness to buy and willingness to pay when the product’s actual origin is disclosed

International Review of Retail, Distribution and Consumer Research, 2017
Thomas Aichner, Cipriano Forza, Alessio Trentin   +2 more
exaly  

Country Brand Challenges?

2014
openaire   +1 more source

Nation Branding of Developing Countries

2013
This Master's thesis focuses on nation branding in developing countries. Nation branding is an emerging discipline that aims to build and improve a nation's image through the application of marketing techniques. The aim of the thesis is to contextualize the nation branding of developing countries within the broader framework of the theory and practice ...
openaire   +1 more source

Branding the nation: What is being branded?

Journal of Vacation Marketing, 2006
Ying Fan
exaly  

Country brands and identity

2011
openaire   +1 more source

The Use of Football as a Country Branding Strategy. Case Study

Communication and Sport, 2014
Xavier Ginesta, Jordi De San Eugenio
exaly  

The implication of country disposition in consumer response to ingredient branding strategies

Journal of Business Research, 2019
Subramanian Sivaramakrishnan, Sérgio W Carvalho   +1 more
exaly